DaimlerChrysler Chooses the NTN iTV Network to Promote Launch of the New Dodge Charger
DaimlerChrysler Chooses the NTN iTV Network to Promote Launch of the New Dodge Charger
Advertising Package Represents the First Major Campaign Sold by Channel M Media on Behalf of the NTN iTV Network
CARLSBAD, Calif., July 14 /PRNewswire-FirstCall/ -- NTN Communications, Inc., (AMEX:NTN) a leader in interactive communications and entertainment products for the hospitality industry, and Channel M, Inc., NTN's advertising sales partner specializing in connecting brands with consumers in entertainment-based media, announced today that DaimlerChrysler has signed a multi-tiered advertising and promotional deal to promote their new Dodge Charger.
The package promoting the new Dodge Charger represents the first major campaign finalized by Channel M on behalf of NTN since the inception of their partnership earlier this year. Beginning in August and continuing through mid-November, Dodge Charger will sponsor NTN Texas Hold 'em, the hugely popular new interactive poker offering on the NTN iTV Network.
"We're very pleased to have gotten off to a great start in our partnership with Channel M," said Mark deGorter, President and Chief Operating Officer of the NTN iTV Network. "We're confident that the steps we took earlier in the year by outsourcing our ad sales efforts to eliminate internal costs, combined with additional revenue being generated by Channel M, will contribute greater income levels to the division compared to last year."
Channel M sells advertising on the NTN iTV Network, the world's largest and most popular on-premise, interactive gaming network. The NTN iTV Network broadcasts trivia quiz shows, play along sports programs, and casino games to over 3,700 restaurants, sports bars and taverns across North America, and reaches more than a million consumers daily on over 12,000 NTN screens.
Channel M, with a history of selling advertising and programming on alternative closed networks, is a natural fit to promote the value of advertising on the NTN iTV Network. Channel M currently sells advertising and produces programs for Blockbuster Video, EB Games and Chuck E. Cheese restaurants, as well as arcades and theaters around the country.
"Our whole team is thrilled to have added the NTN iTV Network into our growing mix of distribution," said David Teichner, CEO of Channel M. "It fits perfectly from a demographic perspective, and the media provides marketers a targeted buy with the interactivity they are all looking for. We have numerous clients looking at participating on the network, and we are very optimistic about the revenue potential for both companies."
In addition to sponsoring Texas Hold 'em, Dodge Charger will run a comprehensive media schedule on the NTN iTV Network, including in-game advertising and interactive player polling.
About NTN Communications
Based in Carlsbad, CA, NTN Communications, Inc. is the parent corporation of the NTN Hospitality Technologies(TM) division and Buzztime Entertainment, Inc., a subsidiary. The NTN Hospitality Technologies segment, which focuses on the out-of-home hospitality industries, is comprised of the NTN interactive Television (iTV) Network, NTN Wireless Communications, Inc., and NTN Software Solutions, Inc. Buzztime Entertainment, Inc. produces Buzztime(R), the play-along games channel, live sports prediction games such as QB1(R) and many other games that allow one or many players to participate. In addition to the NTN iTV Network, Buzztime's games are available on cable TV, satellite TV, mobile phones and plug-n-play home versions. For more information, please see www.ntn.com
About Channel M
Channel M is a leader in delivering a brand's message to targeted consumers at the optimal place and time through Face Based Media, Events, Sampling and supported by Face Based Promotions. Channel M reaches consumers virtually anywhere including such locations as the NTN Interactive Network of restaurants, sports bars and taverns, EB Games stores, Chuck E. Cheese's restaurants, Namco Cybertainment video arcades and Loews Cineplex Entertainment and other movie theater chains. For more information, visit www.channelm.com.
Except for historical information contained herein, this release contains forward-looking statements which reflect management's current views of future events and operations including results of its partnership with Channel M, all of which are subject to risks and uncertainties including the risks of changing economic conditions, product demand and market acceptance, and the impact of competitive products and pricing. Other important factors that may cause actual results to differ materially from the forward-looking statements are discussed in the "Risk Factors" section and other sections of NTN's Form 10-K/A for the year ended December 31, 2004, which is on file with the Securities and Exchange Commission. NTN does not undertake to publicly update or revise any of its forward-looking statements even if new information or future events show that the indicated results or events will not be realized.
CONTACT: Andy Wrobel Chief Financial Officer NTN Communications, Inc. (888) 752-9686 andy.wrobel@ntn.com
Source: NTN Communications, Inc.
CONTACT: Andy Wrobel, Chief Financial Officer of NTN Communications, Inc., +1-888-752-9686, andy.wrobel@ntn.com
Web site: http://www.ntn.com/ http://www.channelm.com/
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