BAY AREA BATTLEGROUND: Celebrity Producer of a New Reality Show Dares to Trump NBC's 'The Apprentice'

BAY AREA BATTLEGROUND: Celebrity Producer of a New Reality Show Dares to Trump NBC's 'The Apprentice'

SAN FRANCISCO, July 14 /PRNewswire/ -- The celebrity producer behind the Paris Hilton tapes is taking on Donald Trump in a Bay-Area battle for reality TV's biggest audience.

Kevin Blatt made one of the best-selling videos of all time and shattered the mold of popular entertainment. Now he's taking on reality TV, describing his new show "The Ultimate, Ultimate Challenge" as "the most shocking and brutal contest in reality show history."

Blatt is holding auditions in San Francisco this Saturday, July 16th, in a deliberate effort to trump NBC's hit "The Apprentice" and mock The Donald's reputation for toughness. "My show makes 'The Apprentice' look like band camp," Blatt says. "There are no limits, no weak links."

Combining his resume and extreme entertainment, Blatt finds San Francisco to be the perfect launch pad for the next phase of reality TV. He claims reality shows stop far short of the hardcore action audiences really want to see, and the Golden Gate is ground zero for progressive entertainment.

"I'm taking reality TV beyond the rules, where viewers want it to go," says Blatt.

For now, Blatt is putting aside hotel heiresses and public scandal and brags that "The Ultimate, Ultimate Challenge" combines physical and mental tests never seen before on television. "We'll push contestants beyond their endurance, to the limits of their lives." We'll see if San Francisco is up to the Challenge.

Auditions for "The Ultimate, Ultimate Challenge" are scheduled for Saturday, July 16th, 1-4 pm at the U Street Lounge, 1980 Union Street, San Francisco.

"The Ultimate, Ultimate Challenge" is produced by Ultimate Challenge Productions in association with D-Money Presents. Kevin Blatt - Executive Producer, Myles Yates - Supervising Producer, Gil S. Ripley and Dave Roberts - Show Creators, George Gray - Host.

Candidates for "The Ultimate, Ultimate Challenge" must be at least 18 years of age; must be in excellent physical and mental health; must not now be a candidate for public office and must agree not to become one until six months after initial broadcast of all programs in which they appear, and must not be a member of any professional acting guild or union organization.

For more information visit: http://www.ultimateultimatechallenge.com/.

CONTACT: Karen Ammond KBC Media Relations 856-869-9403 kbcmedia@att.net

Source: Ultimate Challenge Productions

CONTACT: Karen Ammond, KBC Media Relations, +1-856-869-9403, kbcmedia@att.net, for Ultimate Challenge Productions

Web site: http://www.ultimateultimatechallenge.com/

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