Rentrak Reports One Billion DVD Units Rented in U.S. Home Video Rental Market During First Half 2005

Rentrak Reports One Billion DVD Units Rented in U.S. Home Video Rental Market During First Half 2005

Video Rental Market Down Slightly at Mid-Year, yet Sustained by Previously- Viewed Sales

PORTLAND, Ore., July 14 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the originator of real-time home video tracking and analysis by Home Video Essentials(TM), announced today research that reveals consumers have rented more than one billion DVD units during the first 26 weeks of the year (weeks ending 1/9 - 7/3/05).

According to Rentrak's Home Video Essentials(TM) 2005 Mid-Year Report on the U.S. Home Video Rental Market, consumers increased their DVD rental activity by (+) 17.7% from the 856.5 million DVD titles rented during the first half of 2004.

Spending on a la carte and subscription rentals from the brick-and-mortar and online channels reached $3.99 billion year-to-date, down (-) 2.3% from the $4.08 billion consumers spent during the first-half of 2004. With the addition of sales revenue from previously-viewed (PV) videos, the market remained flat year-over-year.

"Previously-viewed product sales have changed the competitive landscape for traditional video rental stores, and in turn have boosted the economy of the overall rental market," said Brad Hackley, Vice President of Business Development for Home Video Essentials(TM) at Rentrak.

Rentrak's Home Video Essentials(TM) 2005 Mid-Year Report on the U.S. Home Video Rental Market includes an analysis and commentary on the second quarter and mid-year within the market's history, along with national consumer spending and activity projections, PV sales revenue, top renting titles, box office equity measures video format shares, and studio market shares -- all broken-out by DVD and VHS formats.

For more information and to order a copy of Rentrak's Home Video Essentials(TM) 2005 Mid-Year Report on the U.S. Home Video Rental Market, log on to http://www.rentrak.com/hve_research.php

About Home Video Essentials(TM)

Home Video Essentials(TM) Industry Data Service, part of Rentrak's Entertainment Essentials(TM) suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title- level performance via rental transactions on over 40,000 DVD, VHS, and video game properties in both brick-and-mortar and online channels across North America.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is the developer of the Essentials(TM) suite of web-based information management and business intelligence products used by clients in the media, entertainment, retail and manufacturing industries. Vertical market editions of Essentials(TM) applications are customizable to the needs of each licensee, allowing marketers to collect, manage, analyze and make critical business decisions based on detailed, real-time point-of-sale and supply chain data. The Essentials(TM) suite of services offers competitive advantages to executives by providing timely and actionable insight into their own company's performance in tandem with valuable perspective against aggregated industry- wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts:

News Media Rogers & Cowan Sallie Olmsted/Susan Yin 310-854-8124/8145 solmsted/syin@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124 or solmsted@rogersandcowan.com, or Susan Yin, +1-310-854-8145 or syin@rogersandcowan.com, both of Rogers & Cowan, for Rentrak Corporation

Web site: http://www.rentrak.com/

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