Clear Channel Music Group Puts Localized Marketing to Work for 150 of the Summer's Top Concerts

Clear Channel Music Group Puts Localized Marketing to Work for 150 of the Summer's Top Concerts

Yahoo! Home Page and Yahoo! Music to Play Major Role in Innovative Online Program That Puts Concert Information at Fans' Fingertips

LOS ANGELES, July 8 /PRNewswire/ -- Clear Channel Music Group (CCMG) today announced a marketing agreement with Yahoo! Music to creatively promote 150 of CCMG's summer-season music concerts online. Under the program, CCMG concert information will be featured throughout the Yahoo! network, including the Yahoo! home page and Yahoo! Music.

In comprehensive concert-fan research recently conducted by CCMG, a full 70% of people responding said they get information about concerts online.

"The Internet has become a primary information source for concert fans and that prompted us to shake up traditional concert marketing," said Michael Rapino, president and CEO of Clear Channel Music Group. "Yahoo! Music is the top online music site in North America with unmatched audience reach of up to 25 million unique users per month. So when we wanted to find a place to announce tours and shows, Yahoo! was an easy choice for a marketing partner."

"Clear Channel Music Group offers more top artists in more regional markets than anyone else, making them a great partner for Yahoo! Music to showcase and expand our local capabilities," said Dave Goldberg, vice president and general manager of Yahoo! Music. "We have more than 25 million fans looking for the latest on great music coming to their area. With CCMG, we will further improve the online fan experience by giving them targeted information on the artists and live concerts they want to know about."

Localized targeting will put concert information at fans' fingertips. Special banner advertising for 150 CCMG concerts featuring 40 top artists will be sent to users based on demographic and zip-code information, ensuring that fans get information on the concerts and ticket availability that's of the most interest to them. And new tours will be announced through Yahoo! Music.

Artists and groups that are part of the program include: Coldplay, Dave Matthews Band, Toby Keith, James Taylor, John Mellencamp / John Fogerty, Eminem / 50 Cent, Ozzfest, Brooks and Dunn, Destiny's Child, Green Day, Warped Tour, Rascall Flatts, Chicago / Earth, Wind and Fire, Allman Brothers, Wide Spread Panic, 3 Doors Down, Motley Crue, Avril Lavigne and Judas Priest.

About Clear Channel Music Group

Clear Channel Music Group, a division of Clear Channel Entertainment, focuses on global, national and local promoting, venue and festival management and artist touring services. The Music Group promotes live music concerts by a majority of the world's most popular performers, as well as many new up-and- coming artists. Clear Channel Music Group comprises 13 business units; Bill Graham Presents, Avalon Attractions, Evening Star Productions, PACE Concerts, Cellar Door North, Cellar Door South, Belkin Productions, Elevated Concerts, Electric Factory, Jim Koplik Presents, Ron Delsener Presents, Tea Party Concerts and Chuck Morris Presents. It currently owns, operates, or books approximately 80 live entertainment venues in the U.S., including 45 amphitheaters, 25 theaters and clubs, plus 8 venues in Europe. Clear Channel Entertainment is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. More information may be found by visiting http://www.cc.com/ and http://www.clearchannel.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050609/DATH025LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Clear Channel Music Group

CONTACT: Faisel Durrani of Clear Channel Music Group, +1-310-867-7000; or Charlene English of Yahoo! Music, +1-310-526-4340, or cenglish@yahoo-inc.com ; or Ray Yeung, yeung@braincomm.com , or Nancy Zakhary, nancy@braincomm.com , both of Brainerd Communicators, Inc., +1-212-986-6667, for Clear Channel Music Group

Web site: http://www.clearchannel.com/ http://www.cc.com/

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