Mobile Media Launches Interactive TV Programs and Services On Hunan Movie and Television Channel

Mobile Media Launches Interactive TV Programs and Services On Hunan Movie and Television Channel

The Personal Broadcaster Extends Audience by 64 Million in China

HONG KONG and VIENNA, Va., June 1 /PRNewswire/ -- The Mobile Media Company (http://www.mobilemedia.com/), the personal broadcaster, today announced a three-year agreement with Hunan Movie and Television Channel (HTV1), one of China's leading provincial TV stations, to provide mobile interactive TV shows and services to over 64 million people.

Under the agreement, HTV1 will launch a series of interactive mobile applications from Mobile Media ranging from mobile "Jukebox" type applications to participation TV show formats.

The range of "Jukebox" applications include SMS and MMS chat and poll services that will incorporate content from Hunan TV. A three-hour program format will encourage its audience to interact with each other via SMS, with the messages being screened live during the show.

"Mobile phone to TV screen interaction provides new opportunities to generate revenues and relationships with audiences, and is a great use of non- prime airtime for broadcasters," says David J. Wong, Executive Vice President and Asia Pacific General Manager for Mobile Media. "We see many opportunities for broadcasters to generate one-to-one dialogue with their audiences via the provision of compelling content and interactive TV program formats and services."

According to studies by McKinsey & Company, one of the world's leading management consulting firms, adding SMS interactivity within certain TV programs not only strengthens viewer loyalty but also boosts the ratings of popular free-to-air programs.

"We have seen first hand the possibilities of Mobile Media's interactive TV platform," says Mr. Mu, CEO of Hunan Movie and Entertainment Channel. "We are excited by the possibilities of enabling our viewers to interact and participate with our programs."

"In China, there are over 300 million mobile phone users and close to nine million new handsets coming into the market per month," commented Karsten Hauge, CEO of Mobile Media, on the importance of the China market to Mobile Media. "This project represents a critical stage in the development of our business in China and we are pleased to partner with a leading TV station such as Hunan Television."

About Mobile Media

Mobile Media Company is a global provider of wireless provisioning and content solutions, interactive entertainment services and mobile marketing applications. Founded in 1993 as a pioneer of mobile messaging services and technologies, Mobile Media today reaches over 500 million mobile subscribers in 30 countries worldwide. Mobile Media works with leading industry players and a wide-range of customers including mobile carriers, broadcasters, media companies, and major consumer brands.

About Hunan Movie and Television Channel

Hunan Movie and Television Channel, HTV1 broadcasts a variety of TV programs to the audience in Hunan province, China. Being one of the leading TV stations in China, HTV1 aims at producing innovative and entertaining TV programs for the province of over 64 million people.

Source: Mobile Media

CONTACT: Mobile Media Press Contacts: General: Press@MobileMedia.com, US: David DiRamio, +1-610-642-8253, Davidd@GregoryFCA.com, or Norway: Steinar Svalesen, +47-9572-8490, Steinar.Svalesen@MobileMedia.com, or Hong Kong: Irene Fung, +852 2185-6406, Irene.Fung@MobileMedia.com.hk, or UK: Kevin Taylor, Kevin@CompanyCare.com, or Gary Marshall, Garym@CompanyCare.com

Web site: http://www.mobilemedia.com/

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