LeapFrog's Leapster Learning Platform Rocks the House

LeapFrog's Leapster Learning Platform Rocks the House

Learning Leader Brings Timeless SchoolHouse Rock to Popular Handheld Learning Platform

EMERYVILLE, Calif., June 7 /PRNewswire-FirstCall/ -- One of the touchstones of baby boomer childhood, the classic SchoolHouse Rock series of Saturday morning television, is now reaching another generation through two new titles for the Leapster(TM) learning platform -- SchoolHouse Rock Grammar Rock and Rock America Rock. LeapFrog Enterprises, Inc. (NYSE:LF), a leading manufacturer of innovative learning products, has debuted the two new titles for its award-winning Leapster handheld learning game system for children from four to ten years old.

"With the classic SchoolHouse Rock titles, we can now say that the Leapster handheld truly rocks," exclaimed LeapFrog Director of Preschool, Craig Hendrickson. "This on-the-go learning handheld has struck a chord with both parents and children and continues to delight with exciting new titles that make learning fun."

Rock and Learn With New Titles

Kids can rock to the beat while learning about nouns, verbs, pronouns and prepositions with the new SchoolHouse Rock Grammar Rock title for the Leapster handheld. For baby boomers who can't forget the classic song "Conjunction Junction What's Your Function?" reliving the seventies can be fun for them and great learning for their kids. With five classic animated songs, 1st and 2nd graders will think grammar is groovy and they can even star as a contestant on a fun game show to test their knowledge. The SchoolHouse Rock Grammar Rock title is now available and has a MSRP of $19.99.

The new SchoolHouse Rock America Rock title for the Leapster handheld inspires kids to rock and learn with the timeless collection of animated songs that teach the fundamentals of American history, government and the U.S. Constitution. Parents who still remember "I'm Just a Bill" and other favorite songs will enjoy sharing this right of passage with their own children. Geared for kids from 2nd to 4th grade, the information-packed game lets kids put their knowledge to the test and become a SchoolHouse Rock Star with the American Super Slammer game. The SchoolHouse Rock America Rock title is now available and has a MSRP of $19.99.

In the Groove With On-the-Go Learning

The Leapster Learning Game System, the best-selling, award-winning handheld from LeapFrog, is the educational option for parents seeking a portable gaming system that fully engages children to learn while they play. Introduced in 2003, the Leapster handheld has won dozens of industry awards including dual Toy of the Year (TOTY) awards in 2004 -- for the Most Innovative Toy and Best Educational Toy. The Leapster library includes a wide range of software titles that teach essential skills for preschool through 4th grade.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in more than 80,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM) products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.

LEAPFROG, LEAPFROG SCHOOLHOUSE, and LEAPSTER are trademarks or registered trademarks of LeapFrog Enterprises, Inc. All other trademarks are properties of their respective owners. (C) 2005 LeapFrog Enterprises, Inc. All rights reserved.

Contact: Liz Einbinder Shannon Eis LeapFrog Enterprises, Inc. Kaplow Communications 510-420-5223 212-221-1713 leinbinder@leapfrog.comshannone@kaplowpr.com

Source: LeapFrog Enterprises, Inc.

CONTACT: Liz Einbinder of LeapFrog Enterprises, Inc., +1-510-420-5223 or leinbinder@leapfrog.com; or Shannon Eis of Kaplow Communications, +1-212-221-1713 or shannone@kaplowpr.com, for LeapFrog Enterprises, Inc.

Web site: http://www.leapfrog.com/

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