SNP Communications Delivers Turn-Key Podcasting for Fortune 500 Companies

SNP Communications Delivers Turn-Key Podcasting for Fortune 500 Companies

SAN FRANCISCO, June 7 /PRNewswire/ -- The first wave of podcasting consists mainly of talk shows and music programs, but the technology also promises unique communication benefits to the business world. SNP Communications is already delivering on this promise, developing corporate podcasts that enable executives to directly deliver breaking news to internal audiences.

"We've spent ten years helping corporations produce audio programs with targeted, audience-relevant content," said Maureen Taylor, SNP President. "Our programs are delivered to audiences like sales forces, partners, or even entire corporations. We deliver these programs on CD and as MP3s, so podcasting provides us another delivery method for what we already do."

SNP regularly produces interview-driven audio programs for corporations such as Oracle, Cisco, Juniper, Sun Microsystems, Network Appliance and Hyperion. SNP's offerings include TalkRadio(TM), TalkRadioLive! (TM) and Headliners(TM).

SNP (www.snpnet.com) handles all aspects of corporate podcast creation, from full content development to password-protected RSS feed management. SNP has a long history of developing digital audio files as executive communication tools -- podcasting provides a natural extension to the company's core competency.

"We take advantage of any delivery method available to disseminate our clients' information," said Joe Mullen, VP of sales for SNP Communications. "But the delivery is really secondary to quality content. Our focus is developing content and messaging that maximizes a business leader's impact."

TalkRadio is an audio program hosted by a senior executive, featuring interviews with company leaders, sales people, product managers, customers and partners. Modeled after radio talk shows, the interview-driven format engages listeners and helps motivate them to action.

A Headliner is a one- or two-minute audio message that enables "real time" communication of current tactics and strategies. Headliners can be recorded from any location, including a cell phone. A leader records the message while SNP coaches for best practices in content relevance and delivery.

TalkRadioLive! is a telephone conference call with a live Q&A session designed to engage an audience and motivate them to action. Produced in a commercial talk radio format, the interview-driven program successfully communicates the speaker's message while simultaneously gaining insight from the audience. SNP pre-interviews content experts to make sure their information is relevant and interesting to the audience.

SNP Communications creates and implements communication strategies, messaging, and training for leaders of Fortune 500 companies.

CONTACT: Scott Sigler Marketing Director SNP Communications +1-415-343-3972

Source: SNP Communications

CONTACT: Scott Sigler, Marketing Director, of SNP Communications, +1-415-343-3972

Web site: http://www.snpnet.com/

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