Huffy Bikes Takes New West Coast Choppers on the Road to Atlanta With Partners Radio Disney WDWD AM 590 and Wal-Mart

Huffy Bikes Takes New West Coast Choppers on the Road to Atlanta With Partners Radio Disney WDWD AM 590 and Wal-Mart

Kid's Bike Sensation Appeared at Georgia Wal-Mart; Raffles and Other Promotions Part of Fun-Filled Family Day

MIAMISBURG, Ohio, June 27 /PRNewswire-FirstCall/ -- The Huffy Bicycle Company, a division of HUFFY CORPORATION , announced today that its newest kid's bike sensation -- the West Coast Chopper line of bikes designed by Jesse James -- hit the streets at an Atlanta Wal-Mart location June 25.

In tandem with retailer Wal-Mart and media giant Radio Disney, Huffy held the last of six national events which were broadcast by Radio Disney and designed to give kids a first-hand look at the bikes; see them in action at the stores and win chances to take home one of the coolest bikes this season.

The events include bike demonstrations, contests, raffles and today's latest musical hits, provided by Radio Disney WDWD AM 590.

"This time of the year is perfect for kicking off this fun, family tour," said John Fowler, vice president of Marketing, Huffy Bikes. "June marks the beginning of summer bike season and we know that once kids and parents see these amazing choppers first hand, they'll become the bike to have this summer."

Huffy also appeared May 28 in Los Angeles and Phoenix, June 4 in Denver, June 11 in Florida and June 24 in Rogers, Arkansas as part of the national tour.

About Huffy Corporation

Huffy Corporation is a diversified sporting goods company, marketing bicycles and wheeled products under the Huffy(R), Royce Union(R), and Micro(R) brands; golf equipment under the Tommy Armour(R), Ram(R), Teardrop(R) and Zebra(R) brands; and markets a variety of products as a licensee under trademarks from Disney(R) and other licensors.

About Radio Disney

Radio Disney is not only "Your Music. Your Way." but "Anywhere. Anytime." Radio Disney covers 97% of the United States via 50+ terrestrial stations that include 18 of the top 20 DMAs; XM and Sirius satellite radio and digital cable & satellite TV music provider, MUSIC CHOICE. Created and produced by ABC Radio Networks, Radio Disney reaches millions of kids, tweens and families through great music, out-of-this-world prizing and brand extensions like the best selling Radio Disney Jams CDs, as well as the Radio Disney apparel line which was available at Kohl's Department Stores nationwide. Internationally, Radio Disney can be heard in Japan, the UK, Poland, Argentina, Paraguay, Guatemala, Uruguay, the Dominican Republic and now, Ecuador. Radio Disney recently won Radio Ink's Reader's Choice Award, the 2005 Silver Angel Award for excellence in programming and the iParenting Award for Media Excellence.

Source: The Huffy Bicycle Company

CONTACT: John Fowler, Vice President of Marketing of The Huffy Bicycle Company, +1-937-704-5915

Web site: http://www.huffy.com/

------- Profile: Ent