ViewNow Changes the Future of On Demand Reporting With ViewTrak

ViewNow Changes the Future of On Demand Reporting With ViewTrak

BEND, Ore., April 1 /PRNewswire/ -- ViewNow(R) launched ViewTrak(TM), a proprietary, single source, web-based software suite, a management tool for comprehensive tracking and reporting of On Demand programming, providing extensive real time reports, 24 hours a day, 7 days a week. ViewTrak's real-time interface allows ViewNow Affiliates, Studios, and Cable Networks access to the usage data as it is created. Affiliates and Programmers need prompt viewership information. The feedback mechanism of tracking and reporting is vital for the On Demand industry to reach its growth potential. With ViewTrak, all parties have accurate usage information, providing a common data infrastructure for measurement and reporting metrics.

ViewTrak is scalable and flexible- providing the power to meet the demands of Programmers, Affiliates, and Advertisers. Users can drill down into the data as it relates to business objectives. Reports can be delivered according to the user's preference: hardcopy, email, or downloaded at the touch of a button. Data is secure and confidential, authorized users log onto the ViewTrak system from any computer through the Internet. Based upon the user's login authorization, access is granted to specific On Demand programming usage information.

"The ViewTrak reporting management software from ViewNow is fantastic and helps us track buys in real time 24/7, daily, weekly, monthly or in any manner we choose. We can customize reports to allow us to analyze trends, plan marketing programs and keep our programming inventory generating maximum revenue," comments Carmen Schramm, Special Projects Manager for PrairieWave Communications. "With the reporting requirements of both the Studios and the SVOD/FVOD providers ViewTrak gives us a system that reports real time 24/7 allowing us the capability of e-mailing monthly buys to our networks that are requesting information without tying up internal staff. It's been a very good partnership!"

With ViewTrak, On Demand programming is tracked with uniform reporting. Multiple industry platforms are consolidated into a standard report containing a profile of usage and activation. Affiliates can now track how customers use "On Demand" functionality. Data reporting can be generated containing real time viewer habits including when a consumer watches embedded advertisements. Programmers and Advertisers alike now have the insight to target On Demand programming to specific consumer demographics to reach its greatest impact. The information allows the Affiliate to create consumer behavior predictive models that can be used in driving On Demand revenues. With this knowledge, Programmers and Advertisers have the option to target their content and advertising in a manner so the viewer is kept engaged longer and more often.

"ViewTrak gives On Demand providers the usage data they need at their fingertips," comments Larry Holeman, Chief Operating Officer for ViewNow. "We now have set-top box data readily available, which tells us what the customers are watching, and when and how they are interacting with On Demand programming. The ability to offer both real time 24/7 reporting capability and present this data in multiple ways for different management groups is crucial. In addition to offering automated processes solving many management tasks of On Demand content, ViewTrak makes the entire process of offering On Demand programming easier."

ViewTrak collects and formulates the data, so the user can focus on their business objectives, allowing Affiliates to plan growth and view revenue trends for their On Demand platform. ViewTrak enables all users to assign value to the On Demand space by creating a new cost model, generating the potential of millions in new revenue. With ViewTrak, we do the work of collecting and formatting the data so the Affiliate can focus on business objectives, plan growth, and participate in the revenue generated by On Demand, positively influencing company earnings.

About ViewNow

ViewNow, a Kasenna company, is a leading Video On Demand Programming, Management, and Marketing Services Company serving Cable TV and Telco markets nationwide. ViewNow provides extensive Tracking and Reporting for all On Demand programming using ViewTrak, a proprietary web-based, single source solution for comprehensive tracking and reporting. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow Affiliates have access to extensive marketing support materials including Pre-Launch, Launch and Integrated Monthly Marketing Campaigns.

Source: ViewNow

CONTACT: Steve Curran, +1-541-330-6909, or stevecurran@viewnow.tv, or Rosa Novello, +1-310-706-4207, or rosanovello@viewnow.tv, both of ViewNow

Web site: http://www.kasenna.com/

Web site: http://www.viewnow.tv/

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