Showtime and GoldPocket Extend 'The L Word' to Wireless Users

Showtime and GoldPocket Extend 'The L Word' to Wireless Users

Showtime launches a cross-carrier Premium SMS for their hit show 'The L Word'

LOS ANGELES, April 18 /PRNewswire/ -- Are you extroverted or introverted? Compassionate or vindictive? Patient or impatient? Beginning this week, fans of the critically-acclaimed SHOWTIME series The L Word(R) will be able to use their mobile phones to find out which of the show's characters their personality most resembles by answering questions such as these. The personality profiling game costs $.99, and comes with a month's worth of additional exclusive daily content for The L Word sent directly to registrants' mobile phones. The campaign is being enabled by GoldPocket Wireless and their EM Connect platform and will run until mid-May.

"We like being able to offer fans access to exclusive content," said Judith Pless, Senior Vice President, Digital Media Group, Showtime Networks Inc. "Wireless gives us the ability to deliver specialized content which enhances a viewer's experience with the show. GoldPocket has been a great collaborator and we're pushing to continue to provide more of these types of services to our viewers."

To register for exclusive content for The L Word, mobile phone users need only send the keyword PLAY to short code 74699. A double opt-in process ensures that each participant confirm s/he wants to spend the $.99 to register, and explains exactly what the user should expect upon confirming.

"The L Word wireless campaign is exciting for everyone involved," said Steve Leonard, President of GoldPocket Wireless. "For viewers of The L Word, it's a fun way to connect with the show and its characters. For Showtime, it's an additional revenue stream and a great way to reach out to their audience. For GoldPocket, it's a showcase for our toolset and content delivery capabilities."

ABOUT SHOWTIME

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R), THE MOVIE CHANNEL ON DEMAND(TM) and FLIX ON DEMAND. SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

ABOUT GOLDPOCKET INTERACTIVE

GoldPocket, the leading provider of advanced media technologies, develops and sells products and services that create, manage, and deliver digital and interactive media. The Company specializes in high performance advanced media systems used in digital television, PC/TV convergence systems, and wireless networks. The Company's customers include most of the world's largest media and distribution companies including Time Warner, NewsCorp, Disney, Viacom, DirecTV, and many television networks including CBS, Fox, NBC, GSN, A&E, History Channel, Spike TV, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

Source: Showtime Networks Inc.; GoldPocket

CONTACT: Joan Ziff, +1-212-708-1590, Joan.ziff@showtime.net, or Brooks Jewell, +1-212-708-1380, Brooks.jewell@showtime.net, both of Showtime Networks; Candice Yusim, mPRm for GoldPocket, +1-323-933-3399, CYusim@mprm.com

Web site: http://www.sho.com/

------- Profile: Ent