ScentAir Technologies Signs Major Distribution Deal

ScentAir Technologies Signs Major Distribution Deal

Muzak to distribute innovative aromatic products alongside its musical repertoire.

CHARLOTTE, N.C., April 18 /PRNewswire/ -- ScentAir Technologies, Inc., the leading provider of scent branding solutions for retailers and brand marketers, signed a multi-year deal with Muzak, LLC, to distribute ScentAir's patented environmental scent systems to its clients. Muzak, the nation's premier music and audio messaging provider, agreed to deliver ScentAir's innovative retail enhancement in conjunction with its music service as a way to more fully craft and develop an exclusive experience for its customers.

"We are extremely pleased with our new partnership with Muzak," said ScentAir President and CEO David Van Epps. ScentAir approached Muzak because of its similar market and complementary product line that easily could be delivered to clients simultaneously. "The ScentAir/Muzak relationship is designed to allow Muzak to bring an important new service to its clients that enhances an already innovative brand. It's the perfect extension for a company that is all about creating experiences for its clients."

Fort Mill, SC-based Muzak and Charlotte, NC-based ScentAir finalized the multi-year agreement on April 4. Effective immediately, the deal specifies that Muzak will offer its clients the ScentAir service, while ScentAir opens up its full collection of scents and patented scent-systems to Muzak at a volume based wholesale pricing schedule. The distribution agreement is a product enhancement for both companies, opening up additional markets to each. Muzak and ScentAir will work in tandem -- offering clients and their customers a myriad of original retail experiences.

"Our products are very compatible and it was an easy connection to make," said Muzak Senior Vice President of Product and Marketing Kenny Kahn. "Throughout its 70-year history, Muzak has always been about enhancing the customer's retail experience. Being a ScentAir distributor enables us to offer our clients another strong motivator. This is a powerful combination," said Kahn. "It was a good fit for Muzak and a smart partnership for ScentAir."

"Retailers can use music and aromas in similar ways to affect customers' choices," said Van Epps. "Researchers have proven that our sense of smell has a great impact on consumers' behavior and mood. Couple an enticing smell with appropriate music and our clients can create a unique experience for their customers."

ScentAir Technologies, founded in 2000, is the leading provider of aroma marketing solutions for retailers and brands. ScentAir enables retailers to sculpt a unique buying experience by engaging memory and emotions through patented scent systems. Proven to enhance the appeal of retail environments, these pioneering systems can be customized to reflect even the most challenging environment or brand. ScentAir specializes in crafting environments that speak to the complete and unique needs of any business or retailer.

For additional information, please contact Jeff Sneed at 704-504-2320 or visit http://www.scentair.com/.

Source: ScentAir Technologies, Inc.

CONTACT: Jeff Sneed, +1-704-504-2320, for ScentAir Technologies, Inc.

Web site: http://www.scentair.com/

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