Research and Markets: A Tool for Branding and Sales Generation

Research and Markets: A Tool for Branding and Sales Generation

DUBLIN, Ireland, April 12 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c15599) has announced the addition of Promotional Music Downloads to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

Pundits declared the recent Pepsi/iTunes promotion a mediocre success because only five million of the 100 million winning caps were redeemed during the two-month period of the campaign. Despite the lack of overwhelming success, additional promotional music download campaigns are proliferating throughout the US.

Key Questions

-How can marketers and music services best use promotional downloads?

-What audiences should companies target with these campaigns?

Data provided in this report include: 1. Structure of Promotions 2. Percentage of Online Users Interested in Paying $0.99 per Track, by Age Group

For more information visit http://www.researchandmarkets.com/reports/c15599

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

Photo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH Source: Research and Markets

CONTACT: Laura Wood, Senior Manager, Research and Markets, Fax: +353-1-4100-980, press@researchandmarkets.com

Web site: http://www.researchandmarkets.com/reports/c15599

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