Gameloft Signs a Licensing Agreement for the Animated Series, "Totally Spies"

Gameloft Signs a Licensing Agreement for the Animated Series, "Totally Spies"

PARIS, April 7/PRNewswire/ -- Gameloft, a top developer and publisher of games for mobile phones, announced an exclusive licensing agreement today with Marathon, one of the main producers and distributors of French television, for an upcoming mobile game inspired by the animated series Totally Spies.

Totally Spies is an animated series that enjoys worldwide success.

Sam, Alex and Clover, three young college students from Beverly Hills, find themselves thrust into the thrilling world of international espionage. Thanks to their respective talents, the three heroines must meet a formidable challenge: balance school with the fast paced lives of secret agents!

Broadcast on every continent in nearly 200 countries, the series is aired by top networks during prime time slots for the show's target audience (Cartoon Network US, TF1, Jetix Europe, Pro7, Channel 4, Mediaset Rete Italia 4, ITV, Teletoon Canada, Nickelodeon Australia, TV Tokyo).

Totally Spies is aired two to three times a day on the Cartoon Network, the second most popular youth network in the United States, and has more than 1.6 million viewers daily. The series was such a success that last December, the Cartoon network extended its publicity campaign to target the entire United States.

It is also the number one series in France on TF1 and Jetix (4-12 years, Source Actukids Médiamétrie February 05).

Studies and ratings surveys completed in France by Actukids-Mediametre and Ipsos, in the USA by Nielsen, and in the UK by BARB/ATR, have also proved that although Totally Spies has won millions of fans among girls between 6 and 13 years of age, the series is also watched by many boys.

Totally Spies is, in fact, the first French animated series to have popularised the super-hero trend among young girls. It is this innovation that explains its success with the two target groups.

"This exclusive licensing deal is recognition for the success of Totally Spies, which has crossed the threshold of international success, not only with its broadcasts, but also in its intensive licensing program," said Vincent Chalvon-Demersay, Marathon's president

"By signing this agreement, Gameloft expands its horizons with respect to gaming genres and is targeting key early adopters," says Karine Kaiser, Gameloft's Deputy Director of Marketing. "Mobile games will appeal to children because of their simplicity, accessibility, shorter playing sessions and modest price. The depth of the Totally Spies show ensures that we will offer this target a game which will delight and enthral them. Furthermore, their parents will also be tempted to join the growing number of mobile gamers."

This agreement was negotiated by TV FOR MOBILE, headed by Claire Leproust, in its capacity as Media Mobile agency for Marathon.

About Totally Spies

- 104 X 26 minutes

- Series created by Vincent Chalvon-Demersay and David Michel, directed by Stéphane Berry.

- Over 100 licensees around the world in the following sectors:

- Print edition with Hachette, Simon & Schuster, and Tokyopop

- Games and toys with RC2 and Ravensburger

- Soundtrack with Universal

- Clothing line with Star Ride and Sahinler

- Household linens with Belltex

- Stationary products with Alpa and Avery Dennison

- Educational CD ROMs with Brighter Child

- Food products with Pernigotti

- Promotions/Marketing with McDonald's Europe

- Website in French and English

- More than 500 000 hits per month, and more than 55 000 members already enrolled in the fan club created three months ago.

About Marathon

Headed by Olivier Bremond, Pascal Breton and Vincent Chalvon-Demersay, Marathon is one of the top French television producers and distributors.

Best known titles:

Drama: St Tropez (400 X 52', TF1), 15 A (55 X 26', France 2), Dolmen (6x 90', TF1)

Animation: Totally Spies (104 X 26', TF1), Martin Mystery (66 X26',M6), Marsupilami (52X 26', France 3)

Documentaries: Passions (5 X 52', Canal +), Destination: World (52 X 52', Voyages), Baby Animals (8 X 52', Canal +)

Children's Documentaries: Over 300 episodes available for Canal J, France 5, and Ma Planète.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones.

Established in 1999, Gameloft creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of mobile handsets with this technology is anticipated to exceed one billion units (1) in 2007.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Paramount Studios, Dreamworks, Vans, Vijay Singh, Derek Jeter and Geoff Rowley allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and Siberian Strike.

Thanks to a direct commercial presence in 11 countries (United States, Canada, United Kingdom, Germany, France, Italy, Spain, Romania, China, Hong Kong and Japan) and through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 65 countries.

Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GFT.PA)

(1) source Arc Group

About TV FOR MOBILE

Founded in October 2003, TV FOR MOBILE specializes in the distribution, licensing and production of content for mobile phones.

www.tv-for-mobile.com

email: cleproust@tv-for-mobile.com

Source: Gameloft

Gameloft: Anne-Laure Desclèves, Corporate Communications Manager, Email: aldescleves@gameloft.com, Tel : +33-1-58-16-20-83. Marathon: Corinne Chalvon Demersay - corinne.chalvon@marathon.fr - +33-1-44-34-66-00, Valérie Tailland - vtailland@marathon.fr - Tel: +33-1-53-10-91-00

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