Zuma Beach Entertainment Signs Aquafina Licensing Agreement

Zuma Beach Entertainment Signs Aquafina Licensing Agreement

MALIBU, Calif., April 6 /PRNewswire-FirstCall/ -- Zuma Beach Entertainment ("Zuma") and recently acquired Marcu Music Company ("Marcu") today announced that they signed a licensing agreement that permits the use of the Academy Award Winning song "(I've had) The Time of My Life," in a sixty- second Aquafina commercial. The Aquafina brand has licensed use of the song for $190,000 plus performance royalties/revenues. "This is the beginning of a cycle of recurring revenue that will begin streaming into Zuma," said Daniel P. Cannon, Chairman and CEO. "We are delighted to have our song associated with such a high quality consumer product that is currently featured as part of a comprehensive sponsorship and marketing campaign."

Aquafina, the country's top-selling bottled water, is a product of Pepsi- Cola North America, the $4 billion refreshment beverage unit of PepsiCo (NYSE:PEP) in the United States and Canada. PepsiCo Beverages North America announced in their 2004 Financial Results that their non-carbonated beverage volume growth of almost 10% was led by double-digit growth in Aquafina and Gatorade.

Aquafina was first introduced in Wichita, Kansas, in 1994 and reached national distribution in 1997. Since its debut, Aquafina has won over consumers with its great taste and purity. Aquafina is the "Official Bottled Water" of AVP Pro Beach Volleyball, proud sponsor of the PGA of America, the Atlantic Coast Conference (ACC), the Arizona Diamondbacks baseball club and Team Aquafina Women's Cycling, the first-ever women's pro-am cycling and triathlon team in the United States. Aquafina is currently America's #1 selling bottled water brand in measured retail channels.

"We are pleased with the immediate revenue generation resulting from the acquisition of Marcu," stated Cannon. "It's clear that Zuma's strategy of acquiring recurring revenue streams as well as focusing on the development of in house products that will also provide recurring revenue is proving profitable. These assets will infuse immediate revenue into Zuma and act as an infinite and profitable income source going forward. In my opinion shareholders and prospective shareholders will properly value Zuma in the market place as a result of such key transactions and future production and acquisitions."

Zuma recently acquired Marcu's share of the revenues and was assigned exclusive rights to income of the net publishing share derived from the licenses and music rights, contracts and royalties from the 1987 Academy Award winning song, "(I've had) The Time of My Life," co-written by Donald Markowitz for the 1987 hit motion picture, "Dirty Dancing."

Markowitz won the Academy Award & Golden Globe for Best Original Song - "(I've Had) The Time of My Life" from the hit motion picture "Dirty Dancing." Dirty Dancing has just begun a world tour as a theatrical musical to sell-out crowds in Australia and is on its way to Broadway. The movie has grossed over $170 million to date, making it one of the most profitable independent films of all time. Musically, Dirty Dancing re-wrote record books in the music industry and became a phenomenon all its own, launching two different multi- platinum soundtracks. Sixteen years after its initial release and three follow-up releases, the film's soundtrack has sold over 32 million units worldwide. In recent years BMG released a newly remastered Ultimate Dirty Dancing CD and Artisan Home Entertainment released the Dirty Dancing Ultimate Edition DVD. The Recording Industry Association of America (RIAA) ranks the soundtrack as one of the Top-Selling Albums of All-Time.

About Zuma Beach Entertainment

Zuma Beach Entertainment ( http://zumabeachentertainment.com/ ) is a multimedia and entertainment Company that creates, develops and co-produces music, film and animation properties for all audiences. The Company aims to build a superior entertainment library that meets and exceeds the consumers' needs and interests for high quality entertainment that is both captivating and educating. Zuma Beach Entertainment uniquely markets and establishes the distribution of products and merchandise specific to each entertainment property, released to meet the needs of each specific target market. The Company has identified a network of distribution channels to enable the superior delivery of its hit properties to market, maximize licensing opportunities and achieve economies of scale.

Safe Harbor Statement

Certain statements in this press release constitute "forward-looking statements" relating to Zuma Beach Entertainment within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding future events, our financial performance and operating results, our business strategy and our financing plans are forward-looking statements. In some cases you can identify forward-looking statements by terminology, such as "may," "will," "would," "should," "could," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Known and unknown risks, uncertainties and other factors could cause actual results to differ materially from those contemplated by the statements. In evaluating these statements, you should specifically consider various factors that may cause our actual results to differ materially from any forward-looking statements.

Contact: Bill Roberts, +1-937-434-2700 Website: http://www.zumabeachentertainment.com/

Source: Zuma Beach Entertainment

CONTACT: Bill Roberts for Zuma Beach Entertainment, +1-937-434-2700

Web site: http://www.zumabeachentertainment.com/

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