Heineken USA Teams up With V-103/WAOK to Support the United Negro College Fund's Emergency Music Scholarship Awards

Heineken USA Teams up With V-103/WAOK to Support the United Negro College Fund's Emergency Music Scholarship Awards

- $10,000 Grant to Benefit Graduating Seniors at Atlanta University Center Schools -

WHITE PLAINS, N.Y., April 6 /PRNewswire/ -- Heineken USA's THMI (The Heineken Music Initiative) is proud to announce that it has donated $10,000 to the United Negro College Fund's (UNCF) Emergency Assistance Scholarship Fund (EASF). EASF awards are bestowed upon deserving students attending Atlanta University Center schools during the final semester of their senior year, so that they may pay their outstanding balances at their places of study for graduation requirements. These institutions include Clark Atlanta University, Morehouse College, Spelman College and The Interdenominational Theological Center. The donation reinforces Heineken's longstanding commitment to developing new musical talent and its efforts of supporting the performing arts. The donation was recently made at a ceremony at V-103/WAOK's headquarters in downtown Atlanta. The radio station has a long history of supporting the UNCF, raising money for its education- and music-focused initiatives.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050406/NYW137 )

"Heineken is proud to partner with V-103/WAOK in support of the United Negro College Fund's crusade of expanding the American dream and promoting higher educational opportunities," said Dan Tearno, Vice President for Corporate Affairs, Heineken USA. "Heineken has a strong commitment to advancing diversity in the music industry and helping emerging talent to reach their goals."

Since its inception, nearly $100,000 has been raised and 15 students have received awards through the EASF initiative.

Founded in 1944, The United Negro College Fund is the nation's oldest and most successful minority higher education assistance organization. UNCF raises funds to support its 38 member institutions and has helped more than 350,000 students earn undergraduate and graduate degrees. UNCF currently supports more than 65,000 students at over 950 colleges and universities nationwide and administers more than 450 programs, including scholarship and fellowship, mentoring, summer enrichment, and curriculum and faculty development programs. For more information about UNCF, visit http://www.uncf.org/.

Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Dark Lager; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit http://www.enjoyheinekenresponsibly.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050406/NYW137 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN4 PRN Photo Desk, photodesk@prnewswire.com Source: Heineken USA

CONTACT: Dan Tearno of Heineken USA, +1-914-681-4113, dtearno@heinekenusa.com; or Marvin Mack, or Russell Schaffer, russell.schaffer@eurorscg.com, both of Euro RSCG Magnet, +1-212-367-6825, for Heineken USA

Web site: http://www.enjoyheinekenresponsibly.com/ http://www.uncf.org/

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