Darryl 'DMC' McDaniels of Run DMC Signs on With Paid, Inc. Celebrity Services to Launch His Official Fan Club

Darryl 'DMC' McDaniels of Run DMC Signs on With Paid, Inc. Celebrity Services to Launch His Official Fan Club

WORCESTER, Mass., April 15 /PRNewswire/ -- Paid, Inc.'s (OTC Bulletin Board: PAYD) Celebrity Services division, has signed an exclusive agreement with hip-hop icon Darryl "DMC" McDaniels of the famed group Run DMC to create and manage every aspect of the artist's first official fan club and fan club web site, including online marketing initiatives and merchandising programs, fan experience events, and fan club tour ticketing. Run DMC, a groundbreaking, multi-platinum rap group that took the music world by storm in the mid '80s, has sold more than 30 million singles and albums in the last 20 years worldwide. After Run DMC disbanded and one of its three co-founders, Jam Master Jay, died prematurely, DMC began work on a solo album.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050415/LAFRU8 )

On the heels of Paid's recent contract signings with Aerosmith and The Cars, DMC's two-year contract represents the third musical artist that Paid Inc. Celebrity Services has signed since strategically expanding its fan club capabilities beyond the professional sports celebrity arena into the exciting realm of music and entertainment. This lucrative two-year contract is anticipated to yield gross revenues in the millions, pending DMC's schedule and merchandise sales.

"I looked at several other fan club management companies but went with Paid Inc. Celebrity Services because they really get it-they understand my relationship with my fans better than anyone and can deliver more of what my fans want," said Queens native DMC. "For Paid, it's all about creating a memorable, interactive experience between an artist and his fans, not about mailing out a membership card and promising backstage passes."

Paid, Inc.'s creative team will collaborate with DMC to develop innovative fan club activities and exclusive fan experiences that will keep fans enraptured and build more loyalty. Activities for DMC fans may include everything from contests, to give-aways, online chats and limited-edition memorabilia, online celebrity interaction, contests and special events, as well as access to concert tickets and backstage passes. By making fans the priority, Paid is building the long-term relationships that foster and sustain true fan loyalty.

"After two decades ago of being in the Run DMC limelight, DMC is still a legend among his very loyal, global fan base. That's why Paid is committed to creating a fan club experience that lives up to DMC's reputation and talent and exceeds fan expectations across the board," said Kristen Kuliga, VP of Paid, Inc. Celebrity Services division. "DMC's formidable talent and magnetic personality catapulted rap and hip hop to the forefront of the music business in the 1980s. His influence on these popular genres continues to this day."

Run DMC has blazed a 20-year trail through the music industry, changing the face of R&B by creating the first "new school" hip hop recordings and becoming the first rap act to get airplay on MTV, cross over into the pop mainstream, and earn gold, platinum, and multi-platinum status. In 1983, they released their first Top 20 R&B single, "It's Like That"/"Sucker M.C.'s." With their second album, "King of Rock" in 1985, they became the most influential rappers in the country, breaking down barriers between rock & roll and rap with the mega-hits "You Talk Too Much," and "Can You Rock It Like This." Run DMC's unique fusion of rock and rap exploded into the mainstream with their third album, 1986's "Raising Hell," the first rap album to hit number one on the R&B charts, the pop Top Ten and go platinum. Their biggest single, a riveting cover of Aerosmith's "Walk This Way," was recorded with Aerosmith's Steven Tyler and Joe Perry.

DMC is currently wrapping up his latest musical project entitled "Checks, Thugs, Rock N Roll," scheduled for independent release later in 2005. Jam Master Jay had completed just one of the three tracks he was slated to produce before his untimely death. To preserve Jay's legacy, DMC recorded a tribute song entitled "Missing My Friend." In addition, DMC just wrote his first book with Bruce Haring, King of Rock: Respect, Responsibility and My Life with Run- DMC. The book features a forward by rapper/actor Will Smith and profiles DMC's rise in the music business.

About Paid, Inc.:

Paid's innovative products and services are utilized in online auction management, ecommerce and web site development and hosting. Using proprietary technology, Paid, Inc. is a respected developer of dynamic, cutting edge celebrity web sites and ecommerce storefronts that attract tens of thousands of visitors daily. Paid's Auction Inc brand auction management and shipping calculation software utilizes Paid's patent-pending process technologies to streamline back-office and shipping processes for online auctions and e- commerce. Paid's Rotman Auction is an eBay Platinum Powerseller that sells thousands of items -- primarily sports, Hollywood and Americana collectibles and memorabilia -- each week on eBay. The company also builds and maintains large database-driven portals across a broad array of industries. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol PAYD. For further information visit http://www.paid.com/.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations about Darryl McDaniels' album, touring schedule and fans. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB with the Securities and Exchange Commission.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050415/LAFRU8 AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Paid, Inc.

CONTACT: Media: Julie Shepherd of Accentuate PR, +1-815-479-1833, Julie@paid.com, or Investors, Jens Dalsgaard of Redwood Consultants, LLC, +1-415-884-0348, jnsd@aol.com, both for Paid, Inc.; or For DMC: Dvora Vener Englefield @ BWR Public Relations, +1-310-248-6161, dvener@bwr-la.com

Web site: http://www.paid.com/

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