Outdoor Channel Colors to Have Presence at NASCAR Race

Outdoor Channel Colors to Have Presence at NASCAR Race

TEMECULA, Calif., April 15 /PRNewswire/ -- The Outdoor Channel(TM) (TOC) announced that the network's colors will adorn the No. 33 Chevrolet driven by Tony Stewart in this weekend's NASCAR Busch Series O'Reilly 300. The Outdoor Channel's colors will join those of the World of Outlaws Sprint Series for the race to be held this Saturday, April 16th at the Texas Motor Speedway.

A longtime sponsor in the Busch Series, The Outdoor Channel is in its first year of supporting a car owned by NASCAR great Kevin Harvick.

"We're proud to have The Outdoor Channel and the World of Outlaws as our sponsors this weekend on the No. 33 Chevrolet at Texas Motor Speedway," Harvick said. "We're happy to be able to provide a platform for them to spread the word about one of the most exciting forms of racing on a network dedicated to providing the best in outdoor programming."

Stewart, who in February drove Harvick's No. 33 car into Victory Lane at Daytona International Speedway, is a perfect fit to campaign The Outdoor Channel/World of Outlaws Sprint Series machine this weekend. Stewart, one of the most versatile drivers in racing, is a World of Outlaws Sprint Series car owner who watched the series compete last weekend at his newly purchased Eldora Speedway.

"Kevin and DeLana Harvick have put together a great race team," said Stewart, the 2002 NASCAR Cup Series champion. "They have the best of everything and they have the right people to put it all together. It's great driving for them. You're in top-notch equipment and you just go out there and race to win. Who wouldn't like that?"

More than two million households are expected to tune in the race on FOX at 2 p.m. Eastern Saturday. In addition to another 100,000 or so in attendance at Texas Motor Speedway, The Outdoor Channel and the World of Outlaws Sprint Series view this event as an excellent opportunity to spread the word about the best collection of sprint car racers competing at 8 p.m. Eastern every Wednesday on The Outdoor Channel.

"It's our second year of Outlaws broadcasts and we're trying to raise awareness for sprint car racing on The Outdoor Channel," said Wade Sherman, The Outdoor Channel's Senior Vice President of Programming. "When we had the opportunity to put a former sprint car driver and current World of Outlaws car owner with our existing program that promotes a most important motor sports partner, how can you not? It's a great way to let the world know, especially NASCAR fans, that the Outlaws are alive and kicking and they're exclusively on The Outdoor Channel."

About The Outdoor Channel

The Outdoor Channel is a national television network dedicated to providing the best in traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The network airs approximately 100 weekly programs featuring hunting, fishing and shooting sports, as well as off road motor sports and other related lifestyle programming. Based on April 2005 Nielsen Media Research estimates, The Outdoor Channel's universe is approximately 24.4 million subscriber homes -- delivered through a combination of cable and satellite dish viewers.

The Outdoor Channel recently launched its new, high-definition network -- Outdoor Channel 2 HD -- to cable and satellite operators across the country, and plans to launch a full media and marketing campaign for the new network to consumers on July 1st. The new, all HD network will offer exclusive new content filmed entirely in high-definition, in addition to select fan favorites from the existing 'The Outdoor Channel,' all filmed entirely in real (not up-converted), high-definition.

The Outdoor Channel and Outdoor Channel 2 HD are operated by The Outdoor Channel, Inc., a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). Outdoor Channel Holdings, Inc. also owns and operates related businesses that serve the interests of viewers of The Outdoor Channel and Outdoor Channel 2 HD, as well as those of other outdoor enthusiasts. These related businesses include LDMA-AU, Inc. (Lost Dutchman's) and Gold Prospector's Association of America, LLC. (GPAA). For more information about The Outdoor Channel or Outdoor Channel 2 HD, please visit www.outdoorchannel.com, or for more information about Outdoor Channel Holdings, visit www.outdoorchannelholdings.com.

Safe Harbor Statement

Information in this news release that is not historical fact may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the Securities Act), and Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including statements, without limitation, regarding expectations, beliefs, intentions or strategies about the future. Actual results could differ materially from those discussed in any forward-looking statements. Outdoor Channel Holdings intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. In assessing forward-looking statements, readers are urged to read carefully all cautionary statements contained in Outdoor Channel Holdings' filings with the Securities and Exchange Commission. For these forward-looking statements, Outdoor Channel Holdings claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act and Section 21E of the Exchange Act.

Source: The Outdoor Channel

CONTACT: Mike Hiles, +1-310-234-3200, mhiles@mphpr.com, for The Outdoor Channel

Web site: http://www.outdoorchannel.com/ http://www.outdoorchannelholdings.com/

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