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Friday, April 15, 2005

Country Music Television and Western Outlaw(R) Make Beautiful Music Together

Country Music Television and Western Outlaw(R) Make Beautiful Music Together

BAKERSFIELD, Calif., April 15 /PRNewswire/ -- Western Hardhat International, a division of Jackson Products, does it again by going where no hard hat has gone before. This week the annual CMT Flameworthy Video Music Awards were held in Nashville and the Outlaw(TM) was on hand to liven up the gift bags handed out. Backstage Creations chose the "Western Outlaw"(R) out of hundreds of products to compliment this year's "Swag" that went out to all of the celebrity performers and presenters.

Some of the celebrities who participated at the awards show were Jeff Foxworthy who hosted the show, Kenny Chesney, Alan Jackson, Toby Keith, Reba McEntire, Big & Rich, Gretchen Wilson, Dennis Hopper, Bryan Vickers and Kyle Bush. "The Retreat" was held backstage where a lavish and exciting atmosphere was created by the management of Backstage Creations.

Marketing Director Steve Kickham stated, "This is a great opportunity for Western Hardhat to be seen on a national platform and to associate ourselves with some of the biggest names in country music and entertainment. Not only does this strengthen the brand name but it opens the door for additional opportunities, including cross promotions, celebrity endorsements, and extensive worldwide media attention."

About Western Hardhat International

The "Western Outlaw"(R) was developed in 1997 and was named the Safety Invention of the Year in 1998. The product meets ANSI Z89.1-2003. Fortune 500 companies use the product as a branding tool and national retailers sell the "Western Outlaw"(R) to compliment their existing safety helmet category. Western Hardhat is a proud sponsor of Jay Robinson Racing and Daytona 500 winner Derrike Cope as well as country music singer Steve Davis. The product has been seen on "The Today Show," "Extreme Makeover: Home Edition," "The Discovery Channel," CNBC's "Squawk Box" and has appeared in Forbes Magazine and Business Week. The company's website is www.westernhardhat.com.

About Jackson Products

Jackson Products designs, manufactures, and distributes safety products and serves a variety of niche applications within the personal and highway safety markets, principally throughout North America and Europe. Some of the company's products include welding helmets, auto-darkening welding filter lenses, hard hats, safety goggles, hearing protection, highway safety cones, barricades, high intensity lights, traffic coatings, and reflective glass beads. Jackson Products markets its products under established, well-known brand names to an extensive network of distributors, wholesalers, contractors, and government agencies.

Source: Western Hardhat International

CONTACT: David Higdon of Western Hardhat International, +1-661-587-2743, western@westernhardhat.com

Web site: http://www.westernhardhat.com/

------- Profile: Ent

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