Cingular Wireless and The WB Television Network to Fans: 'uDecide' the Outcome of 'ONE TREE HILL' Story

Cingular Wireless and The WB Television Network to Fans: 'uDecide' the Outcome of 'ONE TREE HILL' Story

Fans Can Use Text Messaging to Vote for Outcome of a Series Story Line April 26 and a Chance to Win Trip to the Show's Set

ATLANTA, April 19 /PRNewswire/ -- Have you always wanted to direct a hit TV series? Here's your chance. Cingular Wireless and The WB Network's ONE TREE HILL series are giving fans a say in how upcoming story line should end via text message voting on their Cingular Wireless phones.

For the first time in TV history, fans will help decide how a story in a television show will play out by using the text message feature on their Cingular Wireless phones. During the Tuesday, April 19 episode of ONE TREE HILL (9:00-10:00 p.m. ET) Nathan (James Lafferty) is faced with the dilemma as to whether or not he should kiss his sister-in law, Taylor (Lindsay McKeon), while his wife, Haley (Bethany Joy Lenz), performs on a rock music tour. Enter the show's fans who will vote via text messaging and see their choice unfold during the Tuesday, April 26 episode.

Additionally, one lucky text messaging participant will win a trip to Wilmington, North Carolina to visit the set of ONE TREE HILL plus a new Cingular Wireless Motorola V551 video phone and a $500 Cingular Wireless gift card.

"Cingular is excited to be a part of television history by allowing ONE TREE HILL fans to text their choice of how a story line should end," said John Burbank, vice president of marketing for Cingular Wireless. "Through these and other innovative promotional endeavors, Cingular is leading the way in showing how easy and fun texting can be."

"The Cingular 'uDecide' program provides the perfect opportunity for the avid ONE TREE HILL fan to connect with their favorite show," said Sonia Borris, Vice President, Integrated Marketing for The WB. Cingular is an amazing partner that continues to share in The WB's desire to deliver compelling and innovative programs that speak specifically to our target audiences."

To participate, fans can text message the word "uDecide" to 7425 with their Cingular Wireless mobile phone to register to participate. On April 19, participants will be sent a text message on their wireless device with the "uDecide" ballot. Viewers reply with an "A," or "B" response to place their vote, and can vote as many times as they would like. Voting will conclude on April 22 and the selected episode will air on April 26. Text voting is only available from a Cingular Wireless phone, and standard text messaging rates apply.

Visit http://www.rucingular.com/onetreehill for more information and for exclusive ONE TREE HILL content including graphics, ring tones and much more. Be the first to know the gossip each week by signing up to get the latest updates, polls, quizzes, and everything ONE TREE HILL sent directly to your Cingular phone.

ONE TREE HILL is the fastest-growing returning show on television and is The WB's top-rated show in its target demographics of adults 18-34 and persons 12-34.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), has the largest digital voice and data network in the nation. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ .

About The WB Television Network

The WB Television Network, launched by Warner Bros., the Tribune Co. and Jamie Kellner on January 11, 1995, currently has national coverage reaching 93% of U.S. households. It is best known for its hit shows including "One Tree Hill," "7th Heaven,' "Everwood," "Gilmore Girls," "Reba," "Smallville," "What I Like About You," "Dawson's Creek," "Felicity" and "Buffy the Vampire Slayer."

Source: Cingular Wireless

CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or Clay.Owen@cingular.com ; or Keith Marder of The WB, +1-212-636-5893, or Keith.Marder@TheWB.com

Web site: http://www.cingular.com/ http://www.rucingular.com/onetreehill

------- Profile: Ent