'Hanes' and Oscar-Winning Actress Mira Sorvino 'Go Red' with American Heart Association Exclusively at Macy's ... Just in Time for Mother's Day

'Hanes' and Oscar-Winning Actress Mira Sorvino 'Go Red' with American Heart Association Exclusively at Macy's ... Just in Time for Mother's Day

WINSTON-SALEM, N.C., April 19 /PRNewswire/ -- 'Hanes' has made a designer out of Academy Award-winning actress and new mom Mira Sorvino. Sorvino, known for her big-screen roles in "Mighty Aphrodite," "Summer of Sam" and "Romy And Michelle's High School Reunion," has teamed up with 'Hanes' to design a limited-edition Mother's Day T-shirt to be sold in Macy's for the American Heart Association's "Go Red For Women" campaign.

Heart disease is the No. 1 killer of women in the United States, and the American Heart Association (AHA) developed an educational campaign, "Go Red For Women," to help empower women to take charge of their heart health and live longer, stronger and healthier lives.

Macy's is in its second year as national sponsor of the American Heart Association's "Go Red For Women" campaign to raise awareness and funds to combat heart disease in women. Traditionally the campaign has kicked off around Valentine's Day. However, this is the first year Macy's is also offering exclusive merchandise for Mother's Day to keep the important message of heart disease top-of-mind among women during this special time. "'Hanes' and Mira Sorvino couldn't think of a better time than Mother's Day to become involved in this amazing campaign," said Carla Majure, vice president, 'Hanes' product strategy. "'Go Red For Women' gives women invaluable knowledge on how to lower their risks of heart disease and of course, knowledge is power."

Mira Sorvino's T-shirt design, which features a drawing of a mother gazing down lovingly at her newborn child, was inspired by her latest project -- becoming a first-time mother to baby girl Mattea Angel. "I knew right away that I wanted my design for 'Hanes' and the AHA to depict the love I feel for my daughter, which fittingly, comes from my heart," said Sorvino. She added, "I was astounded to learn the devastating impact that heart disease has on women today. Like any parent, I look forward to watching my daughter grow up, and that's why it's so important to understand the risks of heart disease and how we can lower them."

Sorvino's 'Hanes' T-shirt will be available exclusively in Macy's stores nationwide and online at http://www.macys.com/ in mid/late April and May for $24.00.

'Hanes' is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. 'Hanes' is a flagship brand of Sara Lee Branded Apparel, which is an operating unit of Sara Lee Corporation.

Contacts: Cary B. Neer Cindy Riccio Weber Shandwick Sara Lee Branded Apparel 212-445-8029 212-850-2333 cneer@webershandwick.comcindy.riccio@saralee.com

Source: Sara Lee Corporation

CONTACT: Cindy Riccio of Sara Lee Branded Apparel, +1-212-850-2333, cindy.riccio@saralee.com; or Cary B. Neer of Weber Shandwick, +1-212-445-8029, cneer@webershandwick.com, for Sara Lee Branded Apparel

Web site: http://www.macys.com/

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