Bresnan Communications to Launch Expo TV

Bresnan Communications to Launch Expo TV

MSO to Roll Out First Consumer Information Network on TV & On-Demand

NEW YORK, April 7 /PRNewswire/ -- Expo Communications announced a multi- platform affiliation agreement with Bresnan Communications for the rollout of Expo TV, the first television network dedicated to helping consumers make informed purchasing decisions. Expo TV's 24/7 channel will be made available to most of Bresnan's digital basic customers and Expo TV's on-demand service will be made available to all video-on-demand enabled homes, announced Daphne Kwon, chief executive officer, Expo Communications.

Expo TV offers a TV-based video catalogue, on a linear channel and on- demand, showcasing the best product demonstrations available. Expo features a robust lineup of merchandise and services covering categories from electronics and technology to beauty, fitness and entertainment, and empowers marketers to connect with a targeted audience in television's first branded network dedicated to consumer information.

"We are delighted to make this very important announcement with our valued cable partner Bresnan Communications," said Ms. Kwon. "The agreement reinforces the value proposition of Expo TV as a new growth engine for cable. We are very excited about this powerful opportunity to introduce our unique interactive service to both Bresnan's digital basic and on-demand viewers. Bresnan has always displayed leadership in providing new services to cable customers, and Expo TV is pleased to be a part of their outstanding commitment to their subscribers."

"Expo TV provided a smart way for us to expand our digital offerings," said Steve Brookstein, Bresnan's executive vice president of operations. "Expo's commitment to cross-promote between their multiple platforms will help us attract new audiences to our growing on-demand service. They're creating unique commerce programming with demonstrated appeal, and making it work for both us and our customers."

Expo's 24/7 linear TV channel, launching in the third quarter 2005, will guide viewers through a carefully programmed day. Information-rich series, such as "Plug and Play," featuring home electronic products, and "Now Boarding," covering the travel industry, will be scheduled during primetime with more traditional direct marketing products during the daytime. Expo takes advantage of VOD's interactive platform by offering consumer-friendly navigation in categories such as "Get Fit," "Home Improvement," "Gifts For Him," and "Best Sellers." Viewers can click to view constantly updated, quality products of interest to them at times most convenient for them. Expo also integrates important interactive services online at http://www.expotv.com/. The website provides community elements such as product ratings and reviews, consumer polls, and newsletters, as well as further product research support such as manufacturer and purchasing information.

Bresnan Communications is a broadband communications company founded by Bill Bresnan in 1984. The company serves some 300,000 subscribers across Colorado, Montana, Wyoming and Utah. Bresnan now offers advanced digital and high-speed Internet services to over 95% of its subscriber base, and has launched digital video recorder service, high-definition TV and/or video-on- demand to two-thirds of its homes-passed. The company also serves the business community through its Business Services and Advertising Sales divisions. More information about Bresnan is available at http://www.bresnan.com/.

Expo TV is a multiplatform programmer offering a 24/7 linear programming network, an intuitive VOD service, and a reliable online destination. Managed by a team of cable leaders, and backed by an advisory board of notable programming, advertising and financial executives, Expo TV is the first television network to offer a trusted destination for consumer information. Expo TV provides a seamless experience for consumers and offers affiliates and advertisers a differentiated programming partnership. More information about the company can be found online at http://www.expotv.com/.

For more information:

Expo TV Linda Frankenbach at 914-793-4409 Thi Luu at 212-905-8951

PK Network Pat Kehoe at 212-888-4700 ext. 218 Joe Boyle at 917-376-3595

Bresnan Communications Maureen Huff at 914-641-3324

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Expo Communications/Expo TV

CONTACT: Expo TV: Linda Frankenbach, +1-914-793-4409 or Thi Luu, +1-212-905-8951; PK Network: Pat Kehoe, +1-212-888-4700 ext. 218 or Joe Boyle, +1-917-376-3595; or Bresnan Communications: Maureen Huff, +1-914-641-3324

Web site: http://www.bresnan.com/

Web site: http://www.expotv.com/

------- Profile: Ent