SBS Broadcasting SA Reports Fourth Quarter Results

SBS Broadcasting SA Reports Fourth Quarter Results

FOURTH QUARTER Net Revenues increased by 8% Station Operating Cash Flow increased by 27% Adjusted EBITDA increased by 32% Net income of euro 37.6 million or euro 1.19 per share

YEAR Net Revenues increased by 17% Station Operating Cash Flow increased by 36% Adjusted EBITDA increased by 43% Net income of euro 49.8 million or euro 1.59 per share

LUXEMBOURG, March 7 /PRNewswire-FirstCall/ -- SBS Broadcasting SA (Nasdaq: SBTV; Euronext Amsterdam N.V.: SBS) today reported financial results for the three months and year ended December 31, 2004.

Results, which are attached, are in thousands of euros (except per share data) converted from local currencies. The following report should be read in conjunction with the accompanying, unaudited financial statements. Financial highlights are as follows:

Three months ended December 31, 2003 2004 % change Net revenue euro 195,881 euro 211,227 7.8% Station operating cash flow (1) 41,067 52,000 26.6% Adjusted EBITDA (2) 36,271 47,763 31.7% Operating income 23,592 39,182 66.1% Net income (3) 2,637 37,566

Net income per common share euro 0.09 euro 1.19

Weighted average common shares 29,158 31,542

Cash provided by operating activities (4) 51,684 51,427

Station operating cash flow margin (5) 21.0% 24.6% Adjusted EBITDA margin (5) 18.5% 22.6%

Year ended December 31, 2003 2004 % change Net revenue euro 581,691 euro 678,277 16.6% Station operating cash flow (1) 88,160 119,589 35.6% Adjusted EBITDA (2) 73,051 104,335 42.8% Operating income 43,205 72,926 68.8% Net income (3) 30,270 49,784

Net income per common share euro 1.05 euro 1.59

Weighted average common shares 28,754 31,268

Cash provided by operating activities (4) 78,880 57,325

Station operating cash flow margin (5) 15.2% 17.6% Adjusted EBITDA margin (5) 12.6% 15.4%

(1) Station operating cash flow ("STOCF") is defined as operating income plus corporate expenses, non-cash compensation, depreciation and amortization expenses (see below). (2) Adjusted EBITDA is defined as operating income plus non-cash compensation, depreciation and amortization (see below). (3) The net income for the year ended December 31, 2003 includes a non-cash investment gain of euro 29.2 million realized on the Veronica transaction completed on September 1, 2003. The net income for the year ended December 31, 2004 includes non-recurring investment gains of euro 9.8 million and non-recurring tax benefits of euro 9.9 million. (4) Cash provided by operating activities for the year ended December 31, 2003, includes a non-recurring cash benefit of euro 26 million from prepaid subscription fees in our print operations, which were consolidated from September 1, 2003. (5) Station operating cash flow margin is STOCF expressed as a percentage of net revenue, and adjusted EBITDA margin is adjusted EBITDA expressed as a percentage of net revenue.

Commenting on the results, Markus Tellenbach, SBS's Chief Executive Officer, said: "With more than euro 100 million of EBITDA in 2004 the Company's operating and financial performance exceeded our expectations and we are in a strong position to build on those gains this year. In 2004 we continued to improve our operating performance while also investing in complementary activities to drive growth. As a result our revenue growth continues to outpace the market with increased viewing shares in most of our markets as we develop new revenue streams by leveraging our broadcasting assets.

"Through the launch of new digital channels across our footprint and the acquisition of the C More Group we are strategically diversifying our revenue streams through the addition of subscription services that utilize our management and operating infrastructure. As we integrate these new assets and implement our business plan we will seek to continue to increase profitability. With a sound balance sheet, our pan-European footprint and improving cash flows, we are well-positioned to take advantage of the increasing adoption of digital technologies in our markets and to seek prudent expansion opportunities such as our recent investments in the fast-growing Romanian television and radio market."

Recent Developments

Pay TV

On February 9, 2005, the Company announced that it had agreed to acquire all of the shares of C More Group AB ("C More") for euro 269.6 million in cash. The acquired net assets of C More include approximately euro 20 million in cash at December 31, 2004. Competition authority approvals have been obtained and the acquisition is expected to close on March 8, 2005. The sellers are primarily private equity funds represented by Baker Capital and Nordic Capital.

C More is the leading Nordic pay entertainment provider, with over 770,000 subscribers in Sweden, Norway, Finland and Denmark. As the only provider of both premium sports and premium movies in the Nordic region, which it provides under the Canal+ and C More brands, C More enjoys market-leading positions in Sweden, Norway and Finland. The channels are distributed primarily by direct- to-home satellite (DTH), cable, broadband and, increasingly, by digital terrestrial transmission (DTT). In 2004, C More Group had revenues of SEK 1,657 million (euro 181 million) from channel subscriptions and other sources. C More has had positive net income for the last three years and has no debt.

On March 7, 2005, we entered into a euro 300 million unsecured bridge facility agreement with ABN Amro Bank N.V. and then drew down euro 210 million in order to finance in part our acquisition of C More Group AB for euro 269.6 million (which is expected to close March 8, 2005). We are planning to finance the remainder of the purchase price from the Company's cash balances. Amounts outstanding under the bridge facility bear interest at a rate of EURIBOR plus 0.7% per annum. The bridge facility has a term of six-months. We intend to repay amounts borrowed under the bridge facility through a syndicated bank loan or by issuing debt securities or both, subject to market conditions.

Romania

On March 1, 2005, we increased our equity stake in Prima TV to 86%, following the purchase of an additional 48.8% indirect equity stake and Prima TV debt for euro 7.8 million from Romanian Investment and Development srl, which is owned by Cristian Burci, SBS's former Romanian partner in Prima TV. SBS has held a minority ownership interest in Prima TV since July 2001 and originally invested in Prima TV in March 2000.

We also acquired Romania's leading FM radio network Kiss FM, and FM radio network Radio Star from MG Media Group Holding S.A. for a total of euro 22.5 million on a debt-free basis. The radio acquisition is subject to the post- closing condition of approval from competition authorities.

Greece

In October 2004, the Greek Council of State granted several applications for the annulment of all 15 four-year FM radio licenses awarded by the Greek Ministry of Press and Mass Media in March 2002. Among these is the license granted to Lampsi, our FM station in Athens. The Council of State's judgment was based on a number of alleged deficiencies in the license tender process (and, with respect to Lampsi, on the grounds that Lampsi's ownership structure did not comply with Greek media law as then in effect). The Greek Council of State judgment was not subject to appeal under Greek law and, accordingly, in December 2004, SBS filed a complaint with the EC Commission on the grounds that the Greek rules on media ownership infringe EU law. In January 2005, Greece adopted an additional law relating to disclosure of ownership interests in Greek radio stations, which had the effect of eliminating altogether the ability of a listed company to have any such ownership interest. Because of SBS's ownership interest in Lampsi, Lampsi is unable to satisfy the requirements of Greek law with respect to licensing requirements. In response to these developments, SBS intends to supplement its December 2004 EC complaint to also include an objection to the January 2005 law on the same grounds.

Although Greek law is unclear, it appears that the affected radio stations, including Lampsi, will be able to continue their broadcasts until the Greek Ministry initiates a new radio license tender process (expected to occur in the second half of 2005), and provided they participate in the tender process, until the award of the new licenses. Because the Greek government is obliged to adhere to EU law, SBS believes that Lampsi should be able to participate in the upcoming tender process.

Sweden

On December 20, 2004, we increased our ownership in our Swedish Radio operations from 51% to 59% through a cash capital contribution of SEK 40 million (euro 4.4 million).

Other

On October 20, 2004, we sold our investment in Telitas AS for a cash consideration of euro 2.8 million. We recorded an investment gain of euro 2.7 million on this sale.

In December 2004, we exercised 1.7 million warrants that were exercisable into common shares of Lions Gate Entertainment Corp. until December 31, 2004 at an exercise price of $5 per share. In the three months and year ended December 31, 2004, we recorded investment gains of euro 2.0 million and euro 7.0 million, respectively, on these warrants and related exercise and sale of the common shares.

Financial Statements

We prepare our financial statements in euro and in accordance with accounting principles generally accepted in the US ("US GAAP").

Our consolidated financial statements for the three months and year ended December 31, 2003 were affected by the sale of our 30.4% equity interest in TVN and TVN7 in Poland in December 2003; and by the acquisition of the Print operations from Veronica Holding B.V. in September 2003, the acquisition of Radio operations in Norway and Denmark in September 2003, and the merger of our Swedish Radio operations with Bonnier Radio AB in October 2003 (the "2003 Acquired Operations").

Our consolidated financial statements were also affected by the launch of our first digital television stations under the brand, The Voice TV, in Denmark, Norway, Sweden and Finland starting in August 2004, and by the launch of Irisz in Hungary in September 2004 and VijfTV in Belgium in October 2004. The launch of the six stations had a negative impact on operating income of euro 6.6 million for the year ended December 31, 2004.

Our consolidated broadcasting operations generate revenues primarily in Norwegian kroner, Swedish kronor, Danish kroner, Hungarian forint and euro and incur substantial operating expenses in these currencies. We also incur significant operating expenses for programming in US dollars. Balance sheet accounts are translated from foreign currencies into euro at the period-end exchange rates and statement of operations accounts are translated at the weighted average exchange rates for the period. Any resulting balance sheet translation adjustments are recorded as accumulated other comprehensive income (loss) within shareholders' equity. Currency translation adjustments relating to our transactions and those of our subsidiaries in currencies other than the functional currency of the entity involved are reflected in the results of operations.

In the discussions of the results for the three months and year ended December 31, 2004 compared to the three months and year ended December 31, 2003, we divide our operations into three segments:

"Television operations", which include: TVNorge (in Norway), Kanal 5 (in Sweden), TvDanmark and Kanal 5 (in Denmark) and jointly referred to as "our Danish Television operations"; VT4 and, from October 2004, VijfTV (in Flemish Belgium) and jointly referred to as "our Belgian Television operations"; SBS6, NET5 and Veronica (in The Netherlands) and jointly referred to as "our Dutch Television operations"; TV2 and, from September 2004, Irisz (in Hungary) and jointly referred to as "our Hungarian Television operations"; from August 2004, The Voice TV (in Denmark, Norway, Sweden and Finland); and other related operations that are not material.

"Radio operations", which include: The Voice, Pop FM and, from September 2003, Radio 2 and Nyhedsradioen 24/7 (in Denmark) and jointly referred to as "our Danish Radio operations"; The Voice in Stockholm, Radio City in Gothenburg and Malmoe, 106.7 Rockklassiker and Studio 107.5 in Stockholm, and, from October 2003, Mix Megapol, Vinyl and Lugna Melodier (in Sweden) and jointly referred to as "our Swedish Radio operations"; from September 2003, Radio 1 and The Voice (in Norway) and jointly referred to as "our Norwegian Radio operations"; KISS FM, Radio City, Radio Sata, Radio Mega, Radio 957, Radio Jyvaskyla and Iskelmaradio (in Finland) and jointly referred to as "our Finnish Radio operations"; and Lampsi (in Greece).

"Print operations", which include the Veronica Magazine and the Satellite Magazine in the Netherlands. We acquired these magazines on September 1, 2003, and accordingly, the results of operations have been reflected in our consolidated financial statements since that date.

Results from TVN and TVN7 in Poland (through December 2, 2003), Prima TV in Romania, and ATV in Austria (through December 4, 2003) are not included in the operations referred to above, but are included in equity in income (loss) from unconsolidated subsidiaries. These are subsidiaries in which we hold an interest of less than half of the voting rights or are otherwise unable to exercise control over the operations.

When analyzing results within the different categories of operations for any particular period, the sums of the individual items reported within each category may differ from the total reported for such category. Differences are primarily attributable to corporate charges, eliminations between categories and items attributable to entities that are not separately disclosed but are included within the totals for the different categories.

Operating Expenses as a Percentage of Net Revenue

Three months ended Year ended December 31, December 31, 2003 2004 2003 2004 Net revenue 100.0% 100.0% 100.0% 100.0% Operating expenses: Station operating expenses 61.3% 58.5% 66.7% 63.6% Selling, general and administrative expenses 17.7% 16.9% 18.1% 18.8% Corporate expenses 2.4% 2.0% 2.6% 2.2% Non-cash compensation 2.3% 0.2% 0.9% 0.4% Depreciation and Amortization 4.2% 3.9% 4.3% 4.2%

Three months ended December 31, 2004 compared to three months ended December 31, 2003

Net Revenue

Net revenue increased euro 15.3 million, or 8%, from euro 195.9 million for the three months ended December 31, 2003 to euro 211.2 million for the three months ended December 31, 2004.

The net revenues increased euro 12.1 million, or 7%, at our Television operations, mainly due to increased net revenues of euro 3.6 million, or 20%, at our Belgian Television operations, mainly due to the increased viewing shares at VT4 and the launch of VijfTV on October 1, 2004. The net revenues increased euro 3.5 million, or 15%, at Kanal 5, and euro 2.9 million, or 11%, at our Hungarian Television operations, mainly due to an increased television advertising market. Each of our Danish Television operations and TV Norge had increased net revenues of euro 1.3 million representing 12% and 8%, respectively. Such increases were partly offset by decreased net revenues of euro 1.8 million, or 3%, at our Dutch television operations, mainly due to a decrease in television advertising market.

Our Radio operations net revenues increased euro 1.5 million, or 9%, mainly due to increased net revenues of euro 1.7 million, or 72%, at our Norwegian Radio operations, euro 0.4 million, or 8%, at our Swedish operations and euro 0.3 million, or 25%, at Lampsi. This increase was partly offset by decreased net revenues at our Danish Radio operations of euro 0.9 million, or 21%, mainly due to a decrease in the Danish radio advertising market and a decrease in cable fees of approximately euro 0.4 million.

Our Print operations had increased net revenues of euro 1.7 million, or 11%, mainly due to increased subscription income reflecting increased prices.

Station Operating Expenses

Station operating expenses increased euro 3.5 million, or 3%, from euro 120.1 million for the three months ended December 31, 2003 to euro 123.6 million for the three months ended December 31, 2004, mainly due to programming expenses at our newly launched television stations. Excluding such expenses, our station operating expenses decreased euro 1.4 million, or 1%. Station operating expenses expressed as a percentage of net revenues were 61.3% and 58.5% for the three months ended December 31, 2003 and 2004, respectively.

Our Television operations had increased station operating expenses of euro 3.8 million, or 4%, for the three months ended December 31, 2004, compared to the three months ended December 31, 2003, mainly due to programming expenses at our newly launched VijfTV, Irisz and The Voice TV of euro 2.9 million, euro 1.0 million and euro 1.0 million, respectively.

Our Radio operations had increased station operating expenses of euro 0.5 million, or 7%, mainly due to expenses at our Finnish and Norwegian Radio operations.

Our Print operations had decreased print and distribution expenses of euro 0.7 million, or 8%, mainly due to reduced printing expenses.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased euro 0.9 million, or 3%, from euro 34.7 million for the three months ended December 31, 2003 to euro 35.6 million for the three months ended December 31, 2004, mainly due to expenses of euro 1.3 million at our newly launched television stations. Excluding such expenses, our selling, general and administrative expenses decreased euro 0.4 million, or 1%. Selling, general and administrative expenses expressed as a percentage of net revenues were 17.7% and 16.9% for the three months ended December 31, 2003 and 2004, respectively.

Corporate Expenses

Corporate expenses decreased euro 0.6 million, or 12%, from euro 4.8 million for the three months ended December 31, 2003 to euro 4.2 million for the three months ended December 31, 2004, mainly due to lower performance bonuses. Corporate expenses expressed as a percentage of net revenues were 2.4% and 2.0% for the three months ended December 31, 2003 and 2004, respectively.

Non-cash Compensation

Non-cash compensation decreased euro 4.0 million from euro 4.4 million for the three months ended December 31, 2003 to euro 0.4 million for the three months ended December 31, 2004. The decrease was mainly due to the absence in 2004 of stock options subject to variable accounting treatment. Non-cash compensation expressed as a percentage of net revenues was 2.3% and 0.2% for the three months ended December 31, 2003 and 2004, respectively.

Depreciation and Amortization Expenses

Depreciation and amortization expenses decreased euro 0.1 million, or 1%, from euro 8.2 million for the three months ended December 31, 2003 to euro 8.1 million for the three months ended December 31, 2004, mainly due to reduced depreciation of production equipment used for local productions. Depreciation and amortization expenses expressed as a percentage of net revenues were 4.2% and 3.9% for the three months ended December 31, 2003 and 2004, respectively.

Operating Income

Operating income increased euro 15.6 million, or 66%, from euro 23.6 million for the three months ended December 31, 2003 to euro 39.2 million for the three months ended December 31, 2004, mainly due to an increase of euro 8.3 million at our Television operations, and a decrease in non-cash compensation of euro 4.0 million.

The increase at our Television operations was primarily attributable to increased operating income at our Dutch Television operations of euro 5.9 million, and at our Danish Television operations of euro 2.4 million.

Our Radio operations had a lower operating loss of euro 0.3 million, or 47%, mainly due to decreased operating losses of euro 0.9 million at our Swedish Radio operations and improved operating income of euro 0.5 million at our Norwegian Radio operations. Such decreases were partly offset by increased operating losses at our Danish Radio operations of euro 0.8 million.

Our Print operations had increased operating income of euro 2.4 million, or 134%, mainly due to increased subscription fees and lower printing cost.

Equity in Income (Loss) from Unconsolidated Subsidiaries

Equity in income (loss) from unconsolidated subsidiaries improved euro 3.5 million from a loss of euro 3.0 million for the three months ended December 31, 2003 to an income of euro 0.5 million for the three months ended December 31, 2004, mainly due to an impairment charge of euro 2.8 million recorded in 2003 on our investment in TVN in Poland.

Net Interest Expense

Net interest expense decreased euro 4.8 million, or 66% from euro 7.2 million for the three months ended December 31, 2003 to euro 2.4 million for the three months ended December 31, 2004. The decrease was primarily attributable to the absence in 2004 of a euro 2.2 million non-cash loss on an interest rate swap related to our 12% Senior Notes, the absence of interest expenses related to the 7% Convertible Notes converted in December 2003, and lower interest on our 12% Senior Notes reflecting the redemption of euro 31 million of the notes.

Foreign Exchange Gains

Foreign exchange gains decreased euro 2.0 million from euro 3.6 million for the three months ended December 31, 2003 to euro 1.6 million for the three months ended December 31, 2004, primarily attributable to lower currency gains in 2004 on our US dollar-denominated liabilities.

Investment Gain (Loss)

We recorded an investment gain of euro 4.8 million in the three months ended December 31, 2004, mainly due to a gain of euro 2.7 million on the sale of our investment in Telitas AS, and a euro 2.0 million gain on the 1.7 million warrants and related exercise and sale of common shares of Lions Gate Entertainment Corp. in December 2004 at an exercise price of $5 per share. In the three months ended December 31, 2003, we recorded a euro 0.9 million reduction of the non-cash investment gain recognized on the Veronica transaction completed on September 1, 2003 to properly reflect updated purchase price adjustments.

Loss on Extinguishment of Debt

In the three months ended December 31, 2003, we recorded a loss of euro 0.2 million on the extinguishment of $11.4 million face value of our 7% Convertible Subordinated Notes. No debt was extinguished in the three months ended December 31, 2004.

Other Expenses, Net

Other expenses, net, decreased euro 0.2 million from euro 0.7 million for the three months ended December 31, 2003 to euro 0.5 million for the three months ended December 31, 2004.

Income Taxes

Income taxes decreased euro 10.0 million from an expense of euro 9.4 million for the three months ended December 31, 2003 to a tax benefit of euro 0.6 million for the three months ended December 31, 2004, mainly due to a euro 6.9 million reduction of the valuation allowances for our deferred tax assets and a tax benefit of euro 3.0 million from a decrease of the corporate income tax rates applicable to our Dutch Television operations.

Net Income

As a result of the foregoing, our net income increased euro 35.0 million from euro 2.6 million for the three months ended December 31, 2003 to euro 37.6 million for the three months ended December 31, 2004. Without the non- recurring investment gains and tax benefits recorded in the three months ended December 31, 2004, the net income increased euro 20.4 million, from euro 2.6 million for the three months ended December 31, 2003 to euro 23.0 million for the three months ended December 31, 2004.

Year ended December 31, 2004 compared to year ended December 31, 2003

Net Revenue

Net revenue increased euro 96.6 million, or 17%, from euro 581.7 million for the year ended December 31, 2003 to euro 678.3 million for the year ended December 31, 2004.

The increase in net revenues at our Television operations was euro 42.1 million, or 8%, mainly due to increased net revenues of euro 14.0 million, or 18%, at our Hungarian Television operations due to an increased television advertising market. Our Belgian Television operations had increased net revenues of euro 11.4 million, or 21%, and Kanal 5 had increased net revenues of euro 5.3 million, or 6%, mainly due to increased viewing shares. Our Dutch Television operations had increased net revenues of euro 4.3 million, or 2%, despite an unchanged television advertising market. Our Danish Television operations had increased net revenues of euro 4.1 million, or 10%, in line with the increase in the television advertising market. Despite a weakening of the Norwegian kroner against the euro, TVNorge had increased net revenues of euro 1.7 million, or 3%. In the local currency, net revenues increased 8%, mainly due to an increase in the television advertising market.

Our Radio operations net revenues increased euro 12.0 million, or 26%, mainly due to revenues at our 2003 Acquired Operations.

Our Print operations, acquired in September 2003, had net revenues of euro 63.4 million for the year ended December 31, 2004, compared to net revenues of euro 21.0 million for the four months ended December 31, 2003.

Station Operating Expenses

Station operating expenses increased euro 43.3 million, or 11%, from euro 388.2 million for the year ended December 31, 2003 to euro 431.5 million for the year ended December 31, 2004, mainly due to expenses at our 2003 Acquired Operations and at our newly launched television stations. Station operating expenses expressed as a percentage of net revenues were 66.7% and 63.6% for the years ended December 31, 2003 and 2004, respectively.

Station operating expenses at our Television operations increased euro 13.4 million, or 4%, mainly due to programming expenses at our newly launched VijfTV, Irisz and The Voice TV of euro 2.9 million, euro 1.0 million and euro 2.0 million, respectively. Excluding the expenses at our newly launched stations, the Television operations had increased station operating expenses of euro 7.6 million, or 2%, mainly due to increased programming expenses of euro 3.0 million, or 8%, at Kanal 5 and euro 2.4 million, or 6%, at VT4.

Our Radio operations had increased station operating expenses of euro 7.5 million, or 40%, mainly due to expenses at our 2003 Acquired Operations.

Our Print operations had print and distribution expenses of euro 35.0 million for the year ended December 31, 2004, compared to euro 12.6 million for the four months ended December 31, 2003.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased euro 21.8 million, or 21%, from euro 105.4 million for the year ended December 31, 2003 to euro 127.2 million for the year ended December 31, 2004, primarily attributable to expenses at our 2003 Acquired Operations and expenses at our recently launched stations. Excluding such increases, the selling, general and administrative expenses increased euro 4.7 million, or 4%. Selling, general and administrative expenses expressed as a percentage of net revenues were 18.1% and 18.8% for the years ended December 31, 2003 and 2004, respectively. As our Radio operations typically have relatively higher selling, general and administrative expenses compared to our Television and Print operations, the increase in expenses expressed as a percentage of net revenue reflects the higher proportion of expenses related to our Radio operations due to the 2003 Acquired Operations.

Corporate Expenses

Corporate expenses increased euro 0.2 million, or 1%, from euro 15.1 million for the year ended December 31, 2003 to euro 15.3 million for the year ended December 31, 2004, mainly due to expenses related to Sarbanes-Oxley compliance work. Such increases were partly offset by lower performance bonuses. Corporate expenses expressed as a percentage of net revenues were 2.6% and 2.2% for the years ended December 31, 2003 and 2004, respectively.

Non-cash Compensation

Non-cash compensation decreased euro 2.0 million from euro 5.0 million for the year ended December 31, 2003 to euro 3.0 million for the year ended December 31, 2004. The decrease was mainly due to the absence in 2004 of stock options subject to variable accounting treatment. Non-cash compensation expressed as a percentage of net revenues was 0.9% and 0.4% for the years ended December 31, 2003 and 2004, respectively.

Depreciation and Amortization Expenses

Depreciation and amortization expenses increased euro 3.5 million, or 14%, from euro 24.9 million for the year ended December 31, 2003 to euro 28.4 million for the year ended December 31, 2004, mainly due to depreciation and amortization at our 2003 Acquired Operations. Depreciation and amortization expenses expressed as a percentage of net revenues were 4.3% and 4.2% for the years ended December 31, 2003 and 2004, respectively.

Operating Income

Operating income increased euro 29.7 million from euro 43.2 million for the year ended December 31, 2003 to euro 72.9 million for the year ended December 31, 2004, primarily due to increased operating income of euro 26.2 million at our Television operations.

The increase in operating income at our Television operations was primarily attributable to increased operating income at our Hungarian Television operations of euro 11.2 million. The increase was also attributable to improved performance at our Danish Television operations of euro 4.9 million, at our Dutch Television operations of euro 4.1 million and at our Belgian Television operations of euro 4.0 million.

Our Radio operations had decreased operating income of euro 7.9 million, mainly due to lower operating income of euro 5.9 million at our Danish Radio operations due to a decrease in the Danish radio advertising market and a decrease in cable fees of approximately euro 1.5 million.

Our Print operations had an operating income of euro 12.1 million for the year ended December 31, 2004, compared to operating income of euro 2.5 million for the four months ended December 31, 2003.

Equity in Loss from Unconsolidated Subsidiaries

Equity in loss from unconsolidated subsidiaries decreased euro 6.2 million from euro 7.3 million for the year ended December 31, 2003 to euro 1.1 million for the year ended December 31, 2004, mainly due to a loss of euro 8.9 million recorded in 2003 on the sale of our investment in TVN in Poland.

Net Interest Expense

Net interest expense decreased euro 12.6 million, or 51%, from euro 24.6 million for the year ended December 31, 2003 to euro 12.0 million for the year ended December 31, 2004. The decrease was primarily attributable to the absence in 2004 of interest expense on our 7% Convertible Subordinated Notes which were repurchased and extinguished in December 2003. This decrease was also due to the absence in 2004 of a euro 2.2 million loss on an interest rate swap related to our 12% Senior Notes.

Foreign Exchange Gains

Foreign exchange gains decreased euro 8.4 million, from euro 12.2 million for the year ended December 31, 2003 to euro 3.8 million for the year ended December 31, 2004, primarily attributable to a lower currency gain in 2004 on our US dollar-denominated liabilities.

Investment Gains (Losses)

Investment gains decreased euro 19.3 million from euro 29.1 million for the year ended December 31, 2003 to euro 9.8 million for the year ended December 31, 2004, mainly due to a non-cash investment gain recorded in 2003 on our share of the transfer of 10% equity interest in our Dutch Television operations as consideration for the Print operations. In the year ended December 31, 2004, we recorded an investment gain of euro 7.0 million on the 1.7 million warrants and related exercise into common shares of Lions Gate Entertainment Corp. and a euro 2.7 million gain on the sale of our investment in Telitas AS.

Loss on Extinguishment of Debt

In the year ended December 31, 2003, we recorded a loss of euro 0.1 million realized on the extinguishment of $16.4 million face value of our 7% Convertible Subordinated Notes, compared to a loss of euro 5.1 million recorded in the year ended December 31, 2004 on the extinguishment of euro 31.0 million of our 12% Senior Notes.

Other Expenses, Net

Other expenses, net, decreased euro 0.4 million from euro 2.6 million for the year ended December 31, 2003 to euro 2.2 million for the year ended December 31, 2004.

Income Taxes

Income taxes decreased euro 5.0 million from euro 12.8 million for the year ended December 31, 2003 to euro 7.8 million for the year ended December 31, 2004, mainly due to a euro 6.9 million reduction of the valuation allowances for our deferred tax assets and a tax benefit of euro 3.0 million from a decrease of the corporate income tax rates applicable to our Dutch Television operations.

Net Income

As a result of the foregoing, our net income increased euro 19.5 million from euro 30.3 million for the year ended December 31, 2003 to euro 49.8 million for the year ended December 31, 2004. Without the non-cash investment gain on the Veronica transaction recorded in 2003 and the non-recurring investment gains and tax benefits recorded in 2004, the net income increased euro 29.0 million from euro 1.1 million for the year ended December 31, 2003 to euro 30.1 million for the year ended December 31, 2004.

Station Operating Cash Flow

"Station operating cash flow" is defined as operating income plus corporate expenses, non-cash compensation, depreciation and amortization expenses. We believe this key indicator commonly used as a measure of performance for broadcast companies, is used by investors to measure a Company's ability to service debt and other cash needs and provides investors the opportunity to evaluate the Company's performance as it is viewed by management. Station operating cash flow is not meant to represent funds available for debt service, dividends, reinvestment or other discretionary uses. Station operating cash flow is not, and should not be used as, an indicator of or an alternative to operating income, net income, or cash flow from operations as reflected in our consolidated financial statements and is not a measure of financial performance under US GAAP.

The following table reconciles operating income to station operating cash flow:

Three months ended Year ended December 31, December 31, 2003 2004 2003 2004 Operating income euro 23,592 euro 39,182 euro 43,205 euro 72,926

Add: Corporate expenses 4,796 4,237 15,109 15,254 Non-cash compensation 4,459 441 4,966 2,995 Depreciation 4,381 3,602 15,120 12,976 Amortization 3,839 4,538 9,760 15,438 Station operating cash flow euro 41,067 euro 52,000 euro 88,160 euro 119,589

Station operating cash flow for the three months ended December 31, 2004 increased euro 10.9 million, or 27%, compared to the three months ended December 31, 2003. The improvement was primarily attributable to increased income at our Dutch and Danish Television operations of euro 4.8 million and euro 2.1 million, respectively. Our Radio operations had increased station operating cash flow of euro 0.6 million, and our Print operations had station operating cash flow of euro 2.8 million.

For the year ended December 31, 2004, station operating cash flow increased euro 31.4 million, or 36%, compared to the year ended December 31, 2003. The increase was primarily attributable to improved performance at our Hungarian and Danish Television operations of euro 11.3 million and 4.1 million, respectively. Our Radio operations had decreased station operating cash flow of euro 4.7 million, and our Print operations had increased station operating cash flow of euro 13.1 million.

Disclosure required by the Indenture for our 12% Senior Notes

The following disclosure is required by the indenture for our 12% Senior Notes, dated as of September 14, 2001, and as amended July 13, 2001, between SBS Broadcasting S.A. and The Bank of New York, as trustee (the "Indenture").

Three months ended Year ended December 31, 2004 December 31, 2004 Restricted Group Adjusted EBITDA (1) (2) euro 44,276 euro 103,501 Unrestricted Group Adjusted EBITDA (1) (2) 3,487 834 Consolidated Adjusted EBITDA (1) (3) euro 47,763 euro 104,335

(1) Adjusted EBITDA represents operating income before depreciation and amortization expenses and non-cash compensation. Adjusted EBITDA is not a measurement of operating performance calculated in accordance with US GAAP and should not be considered a substitute for operating income (loss), net income (loss), cash flows from operating activities or other income statement data as determined in accordance with US GAAP, or as a measure of profitability or liquidity, and Adjusted EBITDA does not necessarily indicate whether cash flow will be sufficient or available for cash requirements. Adjusted EBITDA may not be indicative of our historical operating results nor is it meant to be predictive of potential future results. Because not all companies calculate Adjusted EBITDA identically, the presentation of Adjusted EBITDA may not be comparable to similarly titled measures of other companies.

(2) Unrestricted Group Adjusted EBITDA only includes the adjusted EBITDA of our Unrestricted Subsidiaries (as defined in the Indenture). Restricted Group Adjusted EBITDA only includes the adjusted EBITDA of our Restricted Subsidiaries (as defined in the Indenture) that are consolidated and thus excludes the unconsolidated subsidiary Ameron Srl. (Prima TV in Romania).

(3) The following table reconciles operating income to Adjusted EBITDA:

Three months ended Year ended December 31, December 31, 2003 2004 2003 2004 Operating income euro 23,592 euro 39,182 euro 43,205 euro 72,926 Add: Non-cash compensation 4,459 441 4,966 2,995 Depreciation 4,381 3,602 15,120 12,976 Amortization 3,839 4,538 9,760 15,438 Consolidated Adjusted EBITDA euro 36,271 euro 47,763 euro 73,051 euro 104,335

Cash Flow

Cash provided by operations was euro 57.3 million for the year ended December 31, 2004, compared to euro 78.9 million for the year ended December 31, 2003. The decrease was partly due to a euro 27.5 million reduction in cash from prepaid subscription fees within our Print operations, and partly due to a euro 34.8 million decrease related to prepayments for program rights, settlement of program right payables and an increase of our program rights inventory. Such decreases were partly offset by an improved station operating cash flow of euro 30.4 million.

Cash used in investing activities was euro 74.3 million for the year ended December 31, 2004, compared to cash provided by investing activities of euro 132.6 million for the year ended December 31, 2003. The change was mainly due to the sale in December 2003 of our investment in TVN in Poland, the acquisition in 2004 of the 49.3% minority interest in TV Norge (30.8 million), and the cash settlement of the consideration for the acquisition of Radio 1 in Norway and Radio 2 in Denmark (18.6 million). Cash capital expenditure increased euro 12.5 million from euro 18.3 million for the year ended December 31, 2003 to euro 30.9 million for the year ended December 31, 2004, mainly due to relocation of offices in Denmark, Belgium and Norway and the launch of The Voice TV.

Cash used in financing activities was euro 31.3 million for the year ended December 31, 2004, compared to euro 23.6 million for the year ended December 31, 2003. The change mainly reflects the acquisition and redemption of euro 31.0 million of our 12% Senior Notes in the year ended December 31, 2004 compared to the acquisition and redemption of all of the 7% Convertible Subordinated Notes in the year ended December 31, 2003.

As a result of the above, our cash and cash equivalents decreased euro 49.8 million from euro 245.8 million at December 31, 2003 to euro 196.0 million at December 31, 2004.

Forward-Looking Statements

Some of the statements in this press release are forward-looking, including, without limitation: the statement that our revenue growth continues to outpace the market with increased viewing shares in most of our markets as we develop new revenue streams by leveraging our broadcasting assets; the statement that through the launch of new digital channels across our footprint and the acquisition of the C More Group we are strategically diversifying our revenue streams through the addition of subscription services utilizing our management and operating infrastructure; the statement that as we integrate these new assets and implement our business plan we will seek to continue to increase profitability; the statement that the C More Group AB acquisition is expected to close March 8, 2005; the statement that we are planning to finance the remainder of the purchase price for the C More Group AB acquisition from our cash balances; the statement that we intend to repay amounts borrowed under the ABN Amro Bank N.V. bridge facility through a syndicated bank loan or by issuing debt securities or both; the statement that SBS intends to supplement its December 2004 EC complaint to also include an objection to the January 2005 law on the same grounds; the statement that although Greek law is unclear, it appears that the affected radio stations, including Lampsi, will be able to continue their broadcasts until the Greek Ministry initiates a new radio license tender process (expected to occur in the second half of 2005), and provided they participate in the tender process, until the award of the new licenses; and the statement that because the Greek government is obliged to adhere to EU law, SBS believes that Lampsi should be able to participate in the upcoming tender process. These forward-looking statements include statements relating to our future performance, competition, trends and anticipated developments in the television and radio broadcasting industry. In addition, we may make forward-looking statements in future filings with the Securities and Exchange Commission, and in written material, press releases and oral statements issued by us or on our behalf. Forward-looking statements include statements regarding our intent, belief or current expectations or those of our directors or officers (including statements preceded by, followed by or that include forward-looking terminology such as "may," "will," "should," "believes," "expects," "anticipates," "estimates," "continues" or similar expressions or comparable terminology) with respect to various matters.

It is important to note that our actual results in the future could differ materially from those anticipated in these forward-looking statements depending on various important factors. Some of these factors include: the effects of, and changes in, regulation and government policy; the effects of changes in general economic environment; the effects of changes in foreign exchange rates; the effects of changes in the advertising spending growth; the effects of competition; our ability to reduce costs; the timely development and acceptance of our new channels, stations; the effects of technological changes in broadcasting; our ability to integrate recent acquisitions, and, our success at managing the risks that arise from these factors.

All forward-looking statements in this press release are based on information available to us on the date hereof. We do not undertake to update any forward-looking statements that may be made by us or on our behalf, in this press release or otherwise.

Teleconference

We will host a teleconference to discuss our fourth quarter and full year results on Tuesday, March 8, 2005 at 10:00 a.m. New York Time, which is 4:00 p.m. Luxembourg Time. To access the teleconference, please dial +1-973-321-1100 ten minutes prior to the start time. The teleconference will also be available via live web-cast on our website, located at http://www.sbsbroadcasting.com/. If you cannot listen to the teleconference at its scheduled time, there will be a replay available through March 15, 2005 that can be accessed by dialing +1-877-519-4471 (U.S. callers) or +1-973-341-3080 (International callers), passcode 5578331. The web-cast will be archived on our website for two weeks.

SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden. In addition, SBS has publishing operations in The Netherlands.

For further information visit: http://www.sbsbroadcasting.com/, or contact:

Investors: Press: Jonathan Lesko/Michael Smargiassi Jeff Pryor Brainerd Communicators, Inc. Pryor Associates Tel: +1 212 986 6667 Tel: +1 818 338 3555

Catriona Cockburn Citigate Dewe Rogerson Tel: +011 44 207 282 2924

SBS BROADCASTING SA CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) (in thousands of euro, except per share data)

Three months ended Year ended December 31, December 31, 2003 2004 2003 2004 Net revenue euro 195,881 euro 211,227 euro 581,691 euro 678,277

Operating expenses: Station operating expenses (exclusive of items shown separately below) 120,103 123,575 388,176 431,462 Selling, general and administrative expenses 34,711 35,652 105,355 127,226 Corporate expenses 4,796 4,237 15,109 15,254 Non-cash compensation 4,459 441 4,966 2,995 Depreciation 4,381 3,602 15,120 12,976 Amortization 3,839 4,538 9,760 15,438 Total operating expenses 172,289 172,045 538,486 605,351

Operating income 23,592 39,182 43,205 72,926

Equity in income (loss) from unconsolidated subsidiaries (2,953) 512 (7,273) (1,104) Interest income 797 1,196 1,669 4,117 Interest expense (8,002) (3,621) (26,288) (16,123) Foreign exchange gain 3,624 1,567 12,167 3,805 Investment gain (loss) (940) 4,795 29,121 9,806 Loss on extinguishments of debt (249) -- (140) (5,124) Other expense, net (723) (459) (2,605) (2,239)

Income before income taxes and minority interest 15,146 43,172 49,856 66,064

Income tax (expense)/ benefit (9,429) 634 (12,750) (7,847)

Income before minority interest 5,717 43,806 37,106 58,217

Minority interest in income, net (3,080) (6,240) (6,836) (8,433)

Net income euro 2,637 euro 37,566 euro 30,270 euro 49,784

Net income per common share - basic euro 0.09 euro 1.19 euro 1.05 euro 1.59 Net income per common share - diluted euro 0.09 euro 1.11 euro 1.04 euro 1.49

Weighted average common shares - basic 29,158 31,542 28,754 31,268 Weighted average common shares - diluted 30,752 33,809 29,172 33,337

SBS BROADCASTING SA CONSOLIDATED BALANCE SHEETS (in thousands of euro, except share data)

December 31, December 31, ASSETS 2003 2004 Current assets: (unaudited) Cash and cash equivalents euro 245,836 euro 196,033 Short-term investments 528 354 Accounts receivable trade, net of allowance for doubtful accounts of euro 4,294 (euro 4,990 in 2003) 95,533 88,398 Accounts receivable, affiliates 1,404 1,475 Restricted cash and cash in escrow 1,853 2,451 Program rights inventory, current 102,880 117,544 Deferred tax assets, current -- 4,615 Other current assets 18,149 23,702 Total current assets 466,183 434,572

Buildings, improvements, technical and other equipment, net of accumulated depreciation 35,581 41,256 Goodwill 149,480 159,603 Other intangible assets, net of accumulated amortization 73,517 85,671 Program rights inventory, non-current 65,079 62,928 Deferred financing cost, net of accumulated amortization 4,447 2,600 Investments in and advances to unconsolidated subsidiaries 3,791 5,972 Deferred tax assets, non-current -- 3,989 Other assets 1,200 388 Total assets euro 799,278 euro 796,979

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities: Accounts payable euro 34,537 euro 33,698 Accrued expenses 65,459 66,702 Program rights payable, current 58,921 46,674 Income taxes payable 4,378 3,763 Current portion of long-term debt 3,328 2,550 Deferred income, current 41,862 40,785 Other current liabilities 20,031 19,780 Total current liabilities 228,516 213,952

Program rights payable, non-current 31,190 22,651 12% senior notes due 2008 134,700 103,655 Other long-term debt 8,909 6,784 Deferred tax, non-current 27,440 38,612 Other non-current liabilities 29,405 7,588 Minority interest 61,051 58,791 Shareholders' equity: Common Shares (authorized 75,000,000 issued 31,780,895 (31,016,834 in 2003) at par value euro 2.00) 62,034 63,562 Additional paid-in capital 669,835 683,678 Accumulated deficit (444,749) (394,965) Unearned compensation (1,499) (1,376) Treasury shares (997 common shares in 2003) (28) -- Accumulated other comprehensive loss) (7,526) (5,953)

Total shareholders' equity 278,067 344,946 Total liabilities and shareholders' equity euro 799,278 euro 796,979

SBS BROADCASTING SA CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands of euro)

Year ended December 31, 2003 2004 Cash flows from operating activities: (unaudited) Net income euro 30,270 euro 49,784 Adjustments to reconcile net income to net cash provided by operating activities: Revenue recorded in exchange for equity investments (4,128) (1,286) Non-cash compensation 4,966 2,995 Depreciation and amortization 24,880 28,414 Equity in loss from unconsolidated subsidiaries 7,273 1,104

Non-cash interest expense 3,677 912 Foreign exchange gain on long-term debt (8,274) (134) Investment gain, net (28,835) (9,806) Loss on extinguishments of debt 140 5,124 Deferred tax expense, net 8,124 1,280 Minority interest in income 6,836 8,434 Changes in operating assets and liabilities, net of amounts acquired: Accounts receivable (12,504) 8,304 Accounts receivable, affiliates (98) (520) Program rights inventory, net 2,825 (31,991) Other current assets (958) (2,095) Other non-current assets 962 852 Accounts payable and accrued expenses 20,109 (3,412) Deferred income 25,539 529 Other liabilities (1,924) (1,163) Cash provided by operating activities 78,880 57,325

Cash flows from investing activities: Proceeds from sale of short-term investments -- 9,720 Cash capital expenditure (18,346) (30,875) Net proceeds from sales of equity interests 143,411 -- Payment for purchase of acquired business, net of cash acquired 7,576 (53,102) Cash provided by (used in) investing activities 132,641 (74,257)

Cash flows from financing activities: Net change in short-term borrowings (1,278) -- Proceeds from issuance of common shares 9,544 12,532 Net change in restricted cash and cash in escrow (181) (557) Payment of long-term debt (31,562) (43,255) Payment of capital lease obligation (112) -- Cash used in financing activities (23,589) (31,280)

Effect of exchange rate changes on cash and cash equivalents (9,136) (1,591)

Net change in cash and cash equivalents 178,796 (49,803)

Cash and cash equivalents, beginning of period 67,040 245,836 Cash and cash equivalents, end of period euro 245,836 euro 196,033

SBS BROADCASTING SA OPERATING RESULTS BY SEGMENT (UNAUDITED) (in thousands of euro)

Three months ended Year ended December 31, December 31, Television operations 2003 2004 2003 2004

Net revenue: TV Norge (in Norway) euro 16,407 euro 17,677 euro 52,549 euro 54,230 Kanal 5 (in Sweden) 24,077 27,603 83,030 88,379 TV Danmark and Kanal 5 (in Denmark) 11,219 12,553 40,138 44,242 VT4 and VijfTV (in Belgium) 18,120 21,759 53,461 64,867 SBS6, NET5 and Veronica (in the Netherlands) 66,945 65,173 201,310 205,631 TV2 and Irisz (in Hungary) 25,771 28,675 78,623 92,588 Other 1,344 2,553 4,988 6,266 Total net revenue 163,883 175,993 514,099 556,203

Station operating expenses (exclusive of items shown separately below) 103,553 107,340 356,828 370,196 Selling, general and administrative expenses 22,948 23,704 79,032 84,773 Depreciation and amortization 5,705 4,923 20,123 16,899 Total operating expenses 132,206 135,967 455,983 471,868 Income from operations euro 31,677 euro 40,026 euro 58,116 euro 84,335

Radio operations Net revenue: Denmark euro 4,294 euro 3,378 euro 14,681 euro 11,343 Sweden 4,617 4,985 10,730 17,284 Norway 2,349 4,053 3,170 10,890 Finland 3,707 3,704 14,329 14,513 Greece 1,096 1,370 3,712 4,526 Other -- 83 -- 108 Total net revenue 16,063 17,573 46,622 58,664 Station operating expenses (exclusive of items shown separately below) 6,784 7,278 18,727 26,299 Selling, general and administrative expenses 8,010 8,417 21,170 30,319 Depreciation and amortization 1,873 2,198 4,075 7,294 Total operating expenses 16,667 17,893 43,972 63,912 Income (loss) from operations euro (604) euro (320) euro 2,650 euro (5,248)

Print operations Net revenue euro 15,935 euro 17,661 euro 20,970 euro 63,410 Station operating expenses (exclusive of items shown separately below) 9,766 8,957 12,621 34,967 Selling, general and administrative expenses 3,753 3,531 5,153 12,134 Depreciation and amortization 642 1,019 682 4,221 Total operating expenses 14,161 13,507 18,456 51,322 Income from operations euro 1,774 euro 4,154 euro 2,514 euro 12,088

Consolidated Net revenue: euro 195,881 euro 211,227 euro 581,691 euro 678,277 Income from operating segments 32,847 43,860 63,280 91,175 Corporate expenses (4,796) (4,237) (15,109) (15,254) Non-cash compensation (4,459) (441) (4,966) (2,995) Operating income euro 23,592 euro 39,182 euro 43,205 euro 72,926

Source: SBS Broadcasting SA

CONTACT: Investors, Jonathan Lesko or Michael Smargiassi, both of Brainerd Communicators, Inc., +1-212-986-6667; or Press, Jeff Pryor of Pryor Associates, +1-818-338-3555; or Catriona Cockburn of Citigate Dewe Rogerson, +44-207-282-2924, all for SBS Broadcasting SA

Web site: http://www.sbsbroadcasting.com/

------- Profile: Ent