Shimmer Shape and Glow Show! The Debut of Mally Roncal's Makeup Collection on QVC a Complete Sellout

Shimmer Shape and Glow Show! The Debut of Mally Roncal's Makeup Collection on QVC a Complete Sellout

WEST CHESTER, Pa., March 7 /PRNewswire/ -- The QVC introduction of mally BEAUTY, professional makeup artist Mally Roncal's cosmetics collection on Saturday, March 5 was a runaway success. Within 45 minutes of her one-hour debut, Roncal's line was a complete sellout, with more than 19,615 units ordered.

As a seasoned QVC shopper, Mally Roncal felt launching her product line on QVC was a natural fit. "Debuting my collection on QVC allowed me to connect with so many women at once. By demonstrating the products, I was really able to show women how easy, fun and fabulous makeup can be. Beauty is about projecting positive energy and makeup is just a great way to help you love the way you look."

"We were thrilled with the response, but certainly not surprised," said Allen Burke, QVC's Director of Beauty Merchandising. "We have worked with Mally on all aspects of brand development from the start. We knew we had a winning collection when our February Day of Beauty preview of two items resulted in total sellouts of both within minutes; we were confident that the one-hour debut would be equally successful."

During the presentation, Mally demonstrated her expert tips and tricks to women across America. The hour-long program offered eight signature kits and brushes.

mally BEAUTY products are available only through QVC at 800.345.1515 and http://www.qvc.com/.

About QVC

QVC, Inc., a $5.4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa.

About mally BEAUTY

mally BEAUTY is the company behind the new cosmetics line created by dynamic makeup artist, Mally Roncal. With products for face, eyes and lips, a collection of professional quality brushes, and the power of Mally Roncal's personality, mally BEAUTY's goal is to be a positive force within the cosmetics industry.

Source: QVC, Inc.

CONTACT: Dana Waisberg or Carran AuWerter, LaForce + Stevens, +1-212-242-9353; or mally BEAUTY contact: Susan Hagaman or Denise Davilla, blue sky communications, +1-212-995-1777

Web site: http://www.qvc.com/

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