Robots: The IMAX Experience Gears Up For Opening at the Henry Ford IMAX Theatre on March 11!

Robots: The IMAX Experience Gears Up For Opening at the Henry Ford IMAX Theatre on March 11!

New CGI Film From the Makers of Ice Age is Riveting in IMAX

First Spring Release of an IMAX DMR(R) Film

DEARBORN, Mich., March 1 /PRNewswire/ -- From the makers of the box office hit Ice Age comes 20th Century Fox's newest CGI film Robots, which has been digitally re-mastered (IMAX DMR(R)) into the unparalleled image and sound quality of The IMAX Experience(R). Audiences will be welded to their seats as they watch Robots: The IMAX Experience on a screen 6 stories tall with 12,000 watts of digital surround sound. The film opens at Henry Ford IMAX Theatre on March 11.

Robots is directed by Academy Award(R) winner Chris Wedge, and boasts an all-star cast of contributing voices, including Ewan McGregor, Halle Berry, Mel Brooks, Greg Kinnear, Drew Carey, Jim Broadbent, Amanda Bynes and Robin Williams. Moviegoers will accompany Rodney Copperbottom (McGregor) on his journey to Robot City to meet his idol, the majestic inventor Bigweld (Brooks). Once there, Rodney finds that things are not quite as he expected, and his quest may be a lot harder than he imagined.

Julian Levin, Executive Vice President of Twentieth Century Fox added, "We are delighted to be working with IMAX on this project. The release of Robots in IMAX theatres will mark Fox's first picture to be released day and date on IMAX and conventional 35mm screens. The IMAX quality and massive image size coupled with IMAX's unique DMR process will provide audiences with a truly remarkable movie going experience."

Robots: The IMAX Experience is the first IMAX DMR film to be released during the Spring film season, and it is the second IMAX DMR film Fox has distributed to IMAX theatres. With The IMAX Experience, moviegoers will experience this animated adventure in a whole new way. In fact, once the IMAX DMR process is complete, the Robots: The IMAX Experience film format will be 10 times larger than its original. The sheer size, combined with the IMAX projection technology and remarkable sound system, will provide Henry Ford IMAX Theatre moviegoers with an immersive, extraordinary cinematic experience.

For ticket information and showtimes, please call (313) 271-1570 or visit the website at http://www.thehenryford.org/ . The Henry Ford IMAX Theatre is located at 20900 Oakwood Blvd. in Dearborn.

http://www.robotsmovie.com/

About The Henry Ford

The Henry Ford, located in Dearborn, Michigan was founded in 1929 by automotive pioneer Henry Ford. This history destination includes Henry Ford Museum, Greenfield Village, The Henry Ford IMAX(R) Theatre, The Benson Ford Research Center and The Ford Rouge Factory Tour. The Henry Ford, America's Greatest History Attraction, is the history destination that brings the American Experience to life. For more information please visit our website http://www.thehenryford.org/ .

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX's businesses include the creation and delivery of the world's best cinematic presentations using proprietary IMAX and IMAX(R) 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive family entertainment experiences. As of September 30, 2004, there were more than 235 IMAX theatres operating in 35 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information can be found at http://www.imax.com/ .

Source: The Henry Ford

CONTACT: Jennie Holladay of The Henry Ford, +1-313-982-6124; or Dawn Jedrusik of Solomon Friedman, +1-248-594-1395

Web site: http://www.thehenryford.org/ http://www.robotsmovie.com/ http://www.imax.com/

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