Pamela Anderson Newest Face for the M*A*C VIVA GLAM V Campaign

Pamela Anderson Newest Face for the M*A*C VIVA GLAM V Campaign

Anderson Announced as Latest Spokesperson to Help Support Those Affected by HIV/AIDS

B-roll Feed

Thursday, March 31st Friday, April 1st

2:30 PM - 3:00 PM, EST 3:30 AM - 3:45 AM, EST 11:30 AM - 12:00 PM, PST 12:30AM - 12:45 PM, PST IA-6, Transponder 15 IA-6, Transponder 15 C-Band, DL Freq 4000V C-Band, DL Freq 4000V

8:30 PM - 8:45 PM, EST 10:30 AM - 10:45 AM, EST 5:30 PM - 5:45 PM, PST 7:30 AM - 7:45 AM, PST IA-6, Transponder 16 IA-6, Transponder 15 C-Band, DL Freq 4020H C-Band, DL Freq 4000V

AUDIO: 6.2/6.8; Trouble Number: 212-333-0714

"M*A*C VIVA GLAM V is a great campaign to be involved with. I feel privileged and empowered to help raise funds and awareness of the importance for getting tested. After being diagnosed with Hepatitis C, I knew the importance of knowing your status. Only then can you make informed and wise decisions for your health and life. - Pamela Anderson

WHO: Pamela Anderson has been appointed by the M*A*C AIDS Fund as their newest spokesperson for the VIVA GLAM V Lipstick advertising campaign.

WHAT: VIVA GLAM V Lipstick and Lipglass are the primary fund-raising products in which 100% of the sales are donated to people living with HIV/AIDS. Since 1994, the M*A*C AIDS Fund has raised over $44 million dollars. In the first year of the VIVA GLAM V 2004 launch, a record $12 million was raised in part due to its diverse and A-list star line-up of spokespeople, including Christina Aguilera, Missy Elliot, Chloe Sevigny, Linda Evangelista and Boy George.

MORE: The M*A*C AIDS Fund provides support to men, women and children living with HIV/AIDS. Proceeds are distributed to organizations worldwide that provide direct care services and daily essentials, HIV/AIDS education, awareness and prevention programs and programs that support the elimination of prejudice and discrimination against afflicted individuals. 100% of the proceeds go to the M*A*C AIDS Fund and then are directed to local and geographic regions where the need is greatest. For more info, visit www.macaidsfund.org.

B-ROLL: Behind-the-scenes of the ad campaign; soundbites with Pamela Anderson and John Demsey, Chairman of the M*A*C AIDS Fund; press conference footage and Viva Glam product shots.

PRNewswire -- March 30

Source: M*A*C Cosmetics

CONTACT: Robin Applebaum of Dogmatic, +1-646-336-7977, robin@dogmatic.com, for M*A*C Cosmetics

NOTE TO EDITORS: For more info or to request a hardcopy tape, please contact: Robin Applebaum / Dogmatic / 646.336.7977 / robin@dogmatic.com

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