NBC10.com Breaks the Website Record for TV Stations Throughout the Region; Website Receives the Prestigious Edward R. Murrow Award

NBC10.com Breaks the Website Record for TV Stations Throughout the Region; Website Receives the Prestigious Edward R. Murrow Award

BALA CYNWYD, Pa., March 24 /PRNewswire/ -- NBC 10 achieved two historical milestones for its website: a record-breaking number of viewers and a major award for its excellence in web journalism!

In February, NBC10.com reached an all-time high of 1.1 million unique viewers at home, according to Nielsen NetRatings! The number of unique viewers shadows the unique viewers of our partners at Philly.com. According to the February 2005 Nielsen NetRatings, NBC10.com is the number one television website in the Philadelphia area.

In December 2004, January and February 2005, NBC10.com set records for the most page views, visitors and visits within the NBC Owned and Operated Division. During that three-month period, NBC10.com averaged 37 million page views, 1.7 million viewers and 3.6 million visits, at home and at work, on a monthly basis.

In February 2005, NBC10.com's year-to-year growth was 77 percent in page views, 52 percent in visits, and nearly 50 percent in unique viewers compared with February 2004.

The phenomenal growth of NBC10.com is attributed to providing viewers with real-time breaking news, exclusive news coverage, the latest weather reports, up-to-the-minute traffic information and school closing data. The website also gives viewers unique access to video and international news from the NBC Network. NBC10.com offers more ways for viewers to get the news on cell phones and at work via email alerts and newsletters.

During football season, the website provided Philadelphia Eagles fans with the inside perspective from NBC 10 sports director Vai Sikahema and sports anchor John Clark. Fans had the opportunity to show their team spirit by submitting photos and well-wishes. Football enthusiasts were able to view reports on the Eagles, and see NBC 10's animated parody 'Goin' To Jacksonville' which prompted more than 500,000 people to visit the website.

NBC10.com recently won the prestigious Edward R. Murrow Award for 'Outstanding Achievement in Electronic Web Journalism' for its overall performance and report "The Lost Facenda Films."

Source: NBC 10

CONTACT: Eva Blackwell, NBC 10 Publicist, Phone: +1-610-668-5790, Fax: +1-610-668-7059, Email: eva.blackwell@nbc.com

Web site: http://www.nbc10.com/

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