Warner Bros. Pictures Signs Deal With NeoPets, Inc.

Warner Bros. Pictures Signs Deal With NeoPets, Inc.

BURBANK, Calif., March 24 /PRNewswire/ -- Warner Bros. Pictures has entered into an agreement with NeoPets, Inc.(R) to develop and produce animated feature films based on new and existing stories and characters from the virtual world of Neopets.com, the world's leading online youth community. The announcement was made today by Jeff Robinov, President, Production, Warner Bros. Pictures, and Doug Dohring, Chairman and Chief Executive Officer, NeoPets, Inc.

Dylan Sellers will produce the projects with Dohring; Warner Bros. Pictures' Aditya Sood will oversee production for the Studio. NeoPets, Inc. will co-finance development.

The Neopets website is themed around the ownership of, and interaction with, virtual pets that are created and cared for by site members. To date, the Neopets website has more than 25 million members worldwide and generates more than seven billion page views per month in 10 languages. It is consistently ranked as one of the fastest growing sites on the Internet and one of the "stickiest" sites in the world, meaning that members return frequently to interact with each other and with their Neopets.

Said Robinov, "We're looking forward to expanding this exceptional Internet property into feature films that bring the worldwide appeal of this website to theaters."

Added Dohring, "Neopets has always been very selective in choosing its business partners and we are extremely pleased with the opportunity to work with such a quality studio as Warner Bros. Pictures. We are confident that this collaboration will result in the successful expansion of the Neopets world into offline media."

Recent productions by Dylan Sellers include Warner Bros. Pictures' "A Cinderella Story" starring Hilary Duff; and "Agent Cody Banks" and its sequel "Agent Cody Banks 2: Destination London."

About NeoPets

The privately owned NeoPets, Inc., a global media and entertainment company, owns and operates Neopets.com, the world's leading online youth community. Neopets.com, consistently ranked among the top-10 "stickiest" sites on the Web by Nielsen//NetRatings, currently has over 25 million members and generates more than seven billion pageviews per month worldwide. The company is headquartered in Glendale, California. For additional information, visit the Neopets(R) Web site at http://www.neopets.com/ or go to Neopets' online press kit at http://info.neopets.com/presskit.

Source: Warner Bros. Pictures

CONTACT: Stacy Ivers of Warner Bros. Pictures, +1-818-954-6228, stacy.ivers@warnerbros.com; or Paul Nichols of The Lippin Group, +1-323-965-1990, pnichols@neopets.com, for Warner Bros. Pictures

Web site: http://www.neopets.com/

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