Warning: This Is Not Your Parents' Phone!

Warning: This Is Not Your Parents' Phone!

Motorola Handsets Get Hijacked by MTV International

MIAMI, March 24 /PRNewswire-FirstCall/ -- M3 Music Summit -- Motorola, Inc. (NYSE:MOT) and MTV International are digitally invading the latest Motorola handsets. HIJACKED by MTV brings a brilliantly rebellious mobile experience that rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates and wallpapers to Motorola's latest youth focused handsets.

More than just new content, each Motorola handset in this limited-edition series has a truly unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation.

The first truly youth focused handset application with the needs, aspirations and desires of young people taken into account, Motorola handsets HIJACKED by MTV pull no punches. Updates on existing content and cutting-edge capabilities include:

-- SMS templates that speak a universal language shared by young people -- not their parents' -- A host of preloaded wallpapers, screensavers, phonebook IDs and skins with in-your-face characters and offbeat illustrations -- A whole range of interchangeable new skins, allowing users to personally customize the look and feel of the phone at their every whim -- depending on their mood, outfit, season, time of the day -- go from "bling bling" to "camouflage" at the touch of a button! -- Brand new MTV mobile games, including the latest in the Plastikulture series -- A host of new ringtones and alerts -- all HIJACKED to put a new spin on audio reality

The HIJACKED by MTV concept is the brainchild of Cristian Jofre, Senior Vice President, Creative Director, MTV Networks International, evolving the handset as we know it into a new world of mobile mystery and entertainment.

Motorola handsets HIJACKED by MTV will be available in Europe, the Middle East, Latin America/Brazil and Asia-Pacific.

About Motorola

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, while on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com/ .

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), Paramount Comedy and Game One seen in 411.7 million households in 164 countries and 18 languages via 100 locally programmed and operated TV channels and 90 Web sites. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B).

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Motorola, Inc.

CONTACT: Shannon Swallow, Buzz Marketing Director of Motorola, +1-847-668-7086, or shannons@motorola.com ; or Mark Levine, Marketing Communications of MTV Networks International, +1-212-846-7241, or Mobile in Miami, +1-917-741-3281, or MarkJ.Levine@mtvn.com

Web site: http://www.motorola.com/

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