Code Amber's Amber Alert Technology to be Featured by Newsroom Solutions Delivery Systems at NAB Convention in April

Code Amber's Amber Alert Technology to be Featured by Newsroom Solutions Delivery Systems at NAB Convention in April

MANDEVILLE, La., March 23 /PRNewswire/ -- Newsroom Solutions, LLC will be showcasing Amber Alert delivery powered by Code Amber (http://www.codeamber.org/) at the National Association of Broadcasters and RTNDA's annual conference in Las Vegas, NV, April 18 - 20, 2005.

Newsroom Solutions (http://www.newsroomsolutions.com/), creators of NewsTicker and a leading provider of newsroom software to the television industry, will demonstrate the adaptation of Code Amber's XML feed into ready- to-air graphical Amber Alert templates.

"This partnership enables law enforcement to leverage the power of television's visual medium by getting an image from a photograph to the TV screen quickly," said Drew Hahn, Newsroom's Vice President for Research and Development. "The delay of getting the image to multiple stations and having their graphic artists integrate it is eliminated at a time when seconds count. By centralizing the graphic delivery, we've eliminated a major time barrier."

Bryant Harper, President and founder of Code Amber sees this as a full utilization of TV's power to broadcast Amber Alerts. "Our affiliation with every broadcaster makes this a perfect fit for Newsroom Solutions. We cover all 50 states, and Canada and have published over 260 Amber Alerts in the last 2 years."

About Newsroom Solutions: Newsroom Solutions, LLC is the leading provider of specialty newsroom software to the television industry. Newsroom's "Freedom" line of character generators provides an unrivaled feature set for its price class. As part of its strategy to provide end-to-end services to its clients, Newsroom also provides ready-to-air content via its comprehensive TickerWire service. Honored with several Industry firsts, NewsTicker was the first all-purpose ticker product in local TV and TickerWire was the first content service formatted specifically for ticker use. NewsTicker serves over 160 television stations nationwide, reaching more than 55% of the entire national viewing audience. NewsTicker is on-air every day in more places than all of its competitors. Contact: Rick Summers (704.543.0191)

About Code Amber: Code Amber, LLC, is the largest provider of Amber Alert broadcasting on the Internet. Founded in 2002, Code Amber now reaches over 225,000 websites and computer desktops displaying up to 1.2 million online tickers daily. Code Amber delivers XML feed to major media, government and wireless telephone services. Based in Mandeville, LA, Code Amber now reaches all 50 states and all Canadian provinces. Code Amber works directly with law enforcement and media, delivering descriptions and photographs to news desks within minutes after an Amber Alert is issued.

PR Newswire is the official News Distribution Service for Code Amber.

Source: Code Amber, LLC

CONTACT: Bryant Harper of Code Amber, LLC, +1-504-473-6075; or Rick Summers of Newsroom Solutions, LLC, +1-704-543-0191

Web site: http://www.codeamber.org/ http://www.newsroomsolutions.com/

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