SmithGeiger Names Mark Toney, Senior VP to Oversee Television Strategies

SmithGeiger Names Mark Toney, Senior VP to Oversee Television Strategies

WESTLAKE VILLAGE, Calif., March 23 /PRNewswire/ -- SmithGeiger, LLC announced today that Mark Toney has joined the company as Senior Vice President of Television Strategies. In this role, Mr. Toney will be responsible for developing and managing all local television related services and products as well as working with the company to create a new paradigm in research and strategic partnerships for broadcast media, cable, entertainment and digital media.

Mr. Toney comes to SmithGeiger from Digital Information Network, where he served as the company's President. At DIN, Mr. Toney developed strategic revenue-generating partnerships across several media based verticals and created successful revenue plans for local TV stations, government agencies and enterprise organizations. Prior to his role at DIN, Mr. Toney held a variety of major market News Director positions at stations including WBBM - Chicago, WSVN - Miami and KFOR in Oklahoma City where he successfully increased market share. In addition, in the early 90's he served as Executive Producer of the nationally syndicated show from Twentieth Television, "Personalities." He has specialized experience in local TV station management, product positioning, definition, development & expansion.

During the past few years, Mr. Toney has created, implemented and launched programs and partnerships with clients in television, national cable networks, newspapers and the Internet. He was responsible for developing and implementing one of the most successful annual broadcast revenue campaign ever ("Millennial Mark") covering more than 145 TV stations.

"Mark will make a terrific addition to SmithGeiger's executive team," said David Smith, CEO. The company's President, Dr. Seth Geiger added, "Mark's broad depth and range of experience in all aspects of television and digital media development will serve the company well as SmithGeiger continues to create the new paradigm in television research and strategic partnerships"

Mr. Toney will report to David Smith and Dr. Seth Geiger and will be based at the company's Los Angeles headquarters.

About SmithGeiger:

SmithGeiger LLC is a custom market research and strategy firm, headquartered in Los Angeles, serving all facets of the media and online industries. Our expertise encompasses Broadcast Networks, Cable Networks, all major studios, production companies, program syndicators, Satellite and Cable Operators, and many technology and consumer products companies. We specialize in creating unique research methods to uncover consumer attitudes and preferences. Our analysis identifies opportunities and strategic action steps, which we convert into clear and concise recommendations designed to achieve success.

SmithGeiger is dedicated to bringing the highest level of research and analysis to bear on key strategic challenges facing media and entertainment companies today. We employ a broad range of research designs, methodologies and data collection sources and apply them on a client-by-client basis to arrive at the most timely and insightful analysis. For more information, please see www.smithgeiger.com.

Source: SmithGeiger LLC

CONTACT: Dave Smith of SmithGeiger, LLC, +1-818-707-3086

Web site: http://www.smithgeiger.com/

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