Adlink Adds Oxygen, Hallmark Channel and Lifetime Movie Network

Adlink Adds Oxygen, Hallmark Channel and Lifetime Movie Network

The Nation's Leading Cable Interconnect to Sell Local Avails in Los Angeles for Three Top Women's Channels

LOS ANGELES, March 28 /PRNewswire/ -- Adlink, the nation's leading cable interconnect, announced today that it has added Oxygen, Hallmark Channel and Lifetime Movie Network to its line-up of network partners. Adlink will begin insertion of local commercials on these three networks starting March 28 throughout the Los Angeles DMA.

Adlink is responding to advertisers' needs by adding three networks that appeal directly to women demographics. According to J.D. Power and Associates, women influence the buying decisions for more than 85 percent of all goods and services purchased. In Los Angeles women make up 51 percent of the market.

"We are excited to have the brand power, quality programming and cultural relevance of Oxygen, Hallmark Channel and Lifetime Movie Network to help our advertisers reach their target audiences in Los Angeles," said Matt Brown, VP, Marketing and Communications of Adlink. "We're already planning some unique local promotional opportunities for our clients."

Oxygen, co-founded by Geraldine Laybourne, Oprah Winfrey and Carsey Werner, puts a fresh spin on programming for young women with a blend of offbeat comedy, sexy romance and unexpected originals. Hallmark, one of the most enduring and trusted brands in the world, offers a diverse mix of original programming and compelling award winning entertainment. Lifetime Movie Network airs exclusive, contemporary films with a special focus on the stories and the stars that resonate with women.

About Hallmark Channel

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality, family-friendly entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television. For more information please visit, www.hallmarkchannel.com

About Lifetime Movie Network

In 1998, LIFETIME launched a 24-hour sister service, Lifetime Movie Network which features over 200 movie titles every month covering every dimension of a woman's life. Lifetime Movie Network is growing rapidly, with ratings that equal or exceed over 30 more established networks and with a growing distribution. Lifetime Movie Network is available in over 25 million homes across the United States. For more information please visit, www.lifetimetv.com

About Oxygen Media

Oxygen Media is a 24-hour cable television network that puts a fresh spin on television for women. Oxygen airs a diverse array of original series including the spontaneous, unscripted, daily "Oprah After the Show," the hidden camera prank show, "Girls Behaving Badly," and the live call-in show, "Talk Sex with Sue Johanson." Oxygen is also the home base for Ellen DeGeneres with the acquisition of her hit talk show "The Ellen DeGeneres Show" and sitcom "Ellen." Oxygen airs more original programming and delivers the youngest audience of all the women's networks. Founded in 1998, the network is independently owned and now available in more than 54 million cable households. Oxygen Media also owns and operates www.oxygen.com.

About Adlink

Adlink enables advertisers to reach nearly 3.2 million cable households in the Los Angeles market through powerful television programming that spans across forty-four top rated networks including: ESPN, MTV, Lifetime, TNT, CNN, Comedy Central, A&E, Discovery and USA. More than 400 top national and regional advertisers including General Motors/Chevrolet, McDonald's, Coors Brewing Company and The Walt Disney Co. use Adlink to reach current and prospective customers. Adlink's equity partners include Adelphia Media Services, Time Warner, Comcast, Charter Communications and Cox Communications.

Source: Adlink

CONTACT: Jason Grimley of Spelling Communications, +1-310-477-9500, jgrimley@spellcom.com, for Adlink

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