Sony Partners With Heavy.com to Create God of War Machinima

Sony Partners With Heavy.com to Create God of War Machinima

Leading Broadband Network Tapped to Promote Highly Anticipated Videogame; Heavy.com Machinima Series Entitled Pimp My Weapon

NEW YORK, March 28 /PRNewswire/ -- Broadband network Heavy.com will debut a new Machinima series that was created in partnership with Sony as part of its pre-promotion for it's highly anticipated release of God of War. This marks the first time that a studio-endorsed Machinima will reach a broadcast-scale audience through cable or broadband and will be shown exclusively on Heavy.com ( http://www.heavy.com/ ).

Machinima (machine animation) is the convergence of filmmaking, animation and game development. Made popular by Red vs. Blue (based on Halo and also available on Heavy.com), the process involves using the game controller to manipulate the characters on screen and dubbing in a new soundtrack.

Heavy.com attracts over 5 million unique viewers (Nielsen-rated). Its programming spans thousands of hours of video shorts, Machinima, music, gaming, radio, etc. and includes staples such as Behind the Music that Sucks, Contagious and Red vs. Blue. Advertisers on the broadband network include Diesel, Axe and Nike.

In Pimp My Weapon, the character of Kratos -- a fearsome Spartan warrior "driven by pure revenge" in God Of War -- is now Ron Johnson, host of a "How-To" program. Ron Johnson is a Bob Villa-like character in this how-to program on creating the ultimate weapons and the proper way to bust skulls.

"We knew that Machinima would provide a unique platform to promote videogames in an entirely new and entertaining way," said Simon Assaad, co-founder of Heavy.com. "Pimp My Weapon will demonstrate how Machinima can take gaming software to the next level."

About Heavy.com

Heavy.com is the world's leading broadband network with more than 5 million viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "Contagious" and "Red vs. Blue."

Press Contact: Andy Morris/Ed James Andy Morris & Company 212-561-7465/212-561-7455 andy@amc-pr.com/ed@amc-pr.com

Source: Heavy.com

CONTACT: Andy Morris, +1-212-561-7465, andy@amc-pr.com, or Ed James, +1-212-561-7455, ed@amc-pr.com, both for Heavy.com

Web site: http://www.heavy.com/

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