Universal Studios Home Entertainment and Pepperidge Farm Cook Up a Delicious 'Meet the Fockers' DVD Promotional Partnership and Sweepstakes

Universal Studios Home Entertainment and Pepperidge Farm Cook Up a Delicious 'Meet the Fockers' DVD Promotional Partnership and Sweepstakes

Grand Prize Winner to Receive Trip for Six to New York to Attend Taping of Celebrity Chef Rachael Ray's '30 Minute Meals'

UNIVERSAL CITY, Calif., March 28 /PRNewswire/ -- Universal Studios Home Entertainment and Pepperidge Farm are joining forces to promote the April 19, 2005 DVD release of the blockbuster comedy "Meet the Fockers," it was announced today by Ken Graffeo, Executive Vice President of Marketing at Universal Studios Home Entertainment, and Pat Callaghan, Senior Vice President, Meals and Accompaniments of Pepperidge Farm.

The promotion will feature a Pepperidge Farm sweepstakes, offering consumers a chance to entertain their families with a three-day trip for six to New York City. While in New York, the winners will attend a taping of celebrity chef Rachael Ray's "30 Minute Meals" airing on the Food Network, and receive other prizes. The program will be supported by:

* A free standing insert (FSI) reaching 20 million households that will offer a valuable coupon good towards the purchase of "Meet the Fockers" on DVD or VHS when a Pepperidge Farm frozen food product is purchased. * DVD on-pack stickers promoting the sweepstakes in grocery chains nationwide on millions of units with an instant redeemable coupon for two dollars off the purchase of any two Pepperidge Farm products. * Freezer clings and point-of-sale corrugate lug-ons in top grocers nationwide that will highlight the DVD's release date. * Promotional microsite with links on meetthefockers.com and pepperidgefarm.com.

The sweepstakes Grand Prize winner will also receive six Rachael Ray cookbooks and $250 worth of Pepperidge Farm products. Five first-prize winners will win cooking classes at local Williams Sonoma stores or $100 Williams Sonoma gift certificates. One hundred second prize winners will receive a "Meet the Fockers" DVD and Rachael Ray cookbooks. The sweepstakes, open to legal residents 18 years or older, ends on June 30, 2005. Entry for the sweepstakes can be found on www.pepperidgefarm.com and www.meetthefockers.com.

To further extend the partnership, Universal Studios Home Entertainment will launch a 50-market "Meet the Fockers" DVD radio promotion in April 2005, featuring over a thousand Pepperidge Farm "Dinner and a Movie" prize packs. Winners of the radio promotion will win a "Meet the Fockers" DVD and dinner, featuring delicious Pepperidge Farm frozen products.

"Meet the Fockers," the highest-grossing live-action comedy of all time, makes its DVD debut April 19, 2005 and is packed with bonus material including 65 bloopers and 10 more deleted scenes. The sequel to Universal's 2000 comedy smash "Meet the Parents," it stars Robert De Niro, Ben Stiller, Dustin Hoffman, Barbra Streisand, Blythe Danner and Teri Polo. The DVD is priced at $29.98 SRP; the VHS is $23.98.

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse(R), and Natural Whole Grain breads. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and just over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

CONTACTS

Universal Studios Home Entertainment Vivian Mayer Senior Vice President, Publicity (818) 777-3594

Michelle Oakes-Slavich Director of Publicity (818) 777-5344

Geri Allen Manager, Corporate Communications Pepperidge Farm (203) 846-7351

Source: Universal Studios Home Entertainment

CONTACT: Vivian Mayer, Senior Vice President, Publicity, +1-818-777-3594, or Michelle Oakes-Slavich, Director of Publicity, +1-818-777-5344, both of Universal Studios Home Entertainment; or Geri Allen, Manager, Corporate Communications, Pepperidge Farm, +1-203-846-7351

Web site: http://www.universalstudios.com/ http://www.pepperidgefarm.com/ http://www.meetthefockers.com/

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