Yantra Corporation's Multi-Channel Solutions Enhance Momentum in Retail Market

Yantra Corporation's Multi-Channel Solutions Enhance Momentum in Retail Market Innovative Applications Designed to Support Strategic Business Objectives Result in Multiple Customer Wins, Propelling Yantra to Accelerated Market Leadership Position NEW YORK, Jan. 17 /PRNewswire/ -- National Retail Federation Convention & Expo, Booth # 2229 -- Yantra Corporation, the leading provider of solutions for fulfillment excellence, today announced its continued growth and momentum as a solutions supplier to the retail industry, driven by the company's innovative multi-channel application offerings and validated by recent customer wins, key partnerships and industry accolades. Yantra's multi-channel solutions enable retailers to increase sales and improve operational efficiencies by integrating in-store, online and call center customer interactions, greatly enhancing customer service while streamlining order management and supply chain fulfillment processes. Yantra's momentum within the retail industry is supported by recent customer wins, including Circuit City, Cabela's and Dixons Group, as well as several other marquee retailers in the consumer electronics, office products and apparel categories, further extending Yantra's already substantial retail customer base, which features industry leaders such as Best Buy, Hallmark and Target. Yantra recently announced that Circuit City Stores, Inc. selected Yantra's synchronized fulfillment applications as part of its "Store of Tomorrow" retail technology and supply chain transformation program. Circuit City chose Yantra to enable several initiatives, including the management of Circuit City's express pickup fulfillment, inventory control, returns and delivery and service scheduling functions. Yantra's solutions are also responsible for providing integration between store order management and store inventory management with Circuit City's point-of-sale and enterprise systems. Cabela's, the world's foremost outfitter of hunting, fishing, camping and outdoor gear, and the largest direct marketer in the U.S., is working with Yantra to support its efforts in achieving a key corporate expansion initiative. Yantra's solutions enable Cabela's to synchronize its customer order management process across all channels, including online, call center and its growing number of retail destination stores, to improve order fulfillment processes, further enrich the customer experience and enhance overall operational efficiency. Dixons Group, the United Kingdom's largest consumer electronics retailer, selected Yantra's retail order management solution to improve fulfillment efficiency at its central distribution facility in Newark, Nottinghamshire. Dixons Group implemented Yantra's solution to improve fulfillment processes for customer home delivery and store replenishment orders, enhancing customer service and the operational efficiency of the Newark operation. Dixons Group is also using Yantra's reverse logistics to manage and track returned orders. "As leading retailers continue to understand and embrace the significance of integrated multi-channel fulfillment, they are turning to proven leaders such as Yantra to meet their increasingly demanding requirements," says Michael Grandinetti, senior vice president and chief marketing officer with Yantra. "There is accelerating demand for robust, production-proven supply chain fulfillment and order management solutions in the retail industry, across both large and mid-market retailers, in virtually all retail categories. The number of customers and industry accolades that Yantra has recently secured, coupled with our strategic partnerships, reinforces and expands our leadership position within the market." In addition to its expanding customer base, Yantra boasts several key retail partnerships, highlighted by its relationship with IBM. Yantra and IBM solidified this relationship and shared go-to-market strategy in retail through IBM's ISV Advantage for Industries initiative. Under this agreement, Yantra is working closely with IBM to deliver innovative customer order management and retail business solutions for world-class retail organizations. As validation of the market demand for their combined solution, Yantra and IBM successfully collaborated to meet Circuit City's stringent requirements for the aforementioned "Store of Tomorrow" transformation initiative. The two companies have a significant joint presence at the 2005 NRF convention as Yantra and IBM Websphere Commerce are presenting and demonstrating their joint multi-channel retail solutions on the conference's show floor. In addition, over the past six months, Yantra has extended its support of IBM hardware and software platforms to include certification for IBM DB2/UDB, Linux operating system, and IBM TotalStorage solutions. Industry Accolades As further evidence of the company's momentum, Yantra has been recognized by multiple analyst and retail media for its success within the market. Gartner Group currently recognizes Yantra as a leading technology provider in two separate reports: the Gartner Predicts 2005: New SCM Markets for Business Applications Report and the Gartner's 2004 Warehouse Management Systems (WMS) Magic Quadrant Report. In the Gartner Predicts report, Yantra is recognized as an industry leader, providing a new class of supply chain applications ideal for integrating multi-enterprise, demand-driven processes such as order management and inventory, shipment, order and asset visibility. Separately, Gartner's WMS Magic Quadrant report recognizes Yantra for providing "the most interesting WMS offering on the market because the company delivers the WMS as a completely integrated component of a larger supply chain management (SCM) fusion (order management) architecture." Further, the report highlights that "Yantra is so far ahead of the rest of the market in providing services and a services consumption environment..." that is especially well suited for customers in the dynamic retail industry. Moreover, Yantra recently received recognition from two leading retail publications: RIS News and Internet Retailer. In December 2004, RIS News ranked Yantra in the top ten of five separate categories within the publication's Vendor Leaderboard: ROI, Strategic Value, Ease of Installation, Quality of Support, and Ease of Upgrading. Internet Retailer recognizes Yantra's work with both Best Buy and Circuit City, labeling the consumer electronics giants' respective Web sites as two of the top 50 retail sites for 2004. For additional information regarding Yantra's capabilities for the retail industry, including access to multiple industry whitepapers and contributed bylined articles on multi-channel order fulfillment and in-store pick-up, please visit http://www.yantra.com/. About Yantra Corporation Yantra Corporation is a leading provider of solutions for Fulfillment Excellence. Yantra delivers industry-specific Synchronized Fulfillment Solutions for the retail, wholesale distribution, logistics, communications and manufacturing industries, enabling intelligent execution between customers, operations and partners. World-class organizations such as Best Buy, Circuit City, DHL, Staples Dixon's, Motorola, Staples, SYSCO Corporation, Target, and Thomson leverage Yantra's domain expertise, technology innovation and valuable partnerships to deliver timely, intelligent fulfillment execution across the extended supply chain. For more information call 888-2-YANTRA or visit http://www.yantra.com/. Yantra and the Yantra logo are trademarks or registered trademarks of Yantra Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies. Source: Yantra Corporation CONTACT: Peter Wilson of Horn Group, Inc., +1-781-356-7156, pwilson@horngroup.com, for Yantra Corporation Web site: http://www.yantra.com/ ------- Profile: International Entertainment