Onroo Entertainment Engages CPR Strategic Marketing Communications for Public Relations Support

Onroo Entertainment Engages CPR Strategic Marketing Communications for Public Relations Support ELMWOOD PARK, N.J., Jan. 17 /PRNewswire/ -- Onroo Entertainment, LLC, (http://www.onroo.com/ ) a leading developer and operator of fantasy sports and reality-TV fantasy games and tournaments, has engaged CPR Strategic Marketing Communications (http://www.cpronline.com/ ) to help Onroo grow its user-base of "Onrooligans" and generate interest in joint-licensing its fantasy game offerings among entertainment and sports information web portals and online venues. "Onroo's innovative auction/market style fantasy gaming format has tremendous growth potential," states Todd Mitchell, Vice President of Gaming and Development at Onroo. "CPR shares our vision for success, and we are very enthusiastic about working together to help promote our sports and reality-TV series fantasy games and exceed our goals for growth in 2005." CPR will provide Onroo with public relations strategy planning, media relations, messaging and support services with a primary objective of engaging users for its NCAA Basketball Tournament game, which will be launched in February 2005. CPR will also assist Onroo with identifying and pursuing portal partner and licensing opportunities in the entertainment industry. In addition to games based upon The Bachelorette and The Apprentice 3 television shows, Onroo expects to launch a series of reality-TV fantasy games, including games for Survivor and American Idol. Onroo also plans to offer its auction-style games for popular sports including NASCAR, Major League Baseball, PGA Golf, NCAA Football and the NBA Playoffs. About Onroo Entertainment, LLC Onroo operates a complete range of fantasy sports and reality-TV entertainment games using a unique online auction/market based format. Participants can buy, sell and trade teams or contestants with other players, earning points as teams or contestants they own win games, titles or competitions or advance to later rounds of the event. Onroo portal partners and game sponsors leverage Onroo's unique online gaming format to drive brand loyalty and awareness. To start your own Onroo tournament, visit http://www.onroo.com/ . To find out more about licensing opportunities, send inquiries to todd@onroo.com. About CPR Strategic Marketing Communications CPR delivers strategically guided public relations, advertising and interactive services to established and emerging organizations in healthcare and technology industry segments. CPR programs and solutions draw directly upon 100+ years of combined marketing and communications experience, powered by a team of professionals recognized for innovative corporate, service and product campaigns. For more information, please visit http://www.cpronline.com/ or call 800.752.5588 x25. All trademarks and names used in this press release and at http://www.onroo.com/ or herein are property of their respective owner. http://www.onroo.com/ has been solely developed and presented by Onroo Entertainment, LLC and neither the website nor Onroo Entertainment, LLC is in any way authorized by or otherwise affiliated or connected with CBS, FOX, ABC, NBC, The WB, UPN, MTV, the NCAA, the NBA, NASCAR, the PGA, MLB, or any other network, station affiliate, or broadcasting sponsor, or any sports organization or affiliate thereof. Source: CPR Strategic Marketing Communications; Onroo Entertainment, LLC CONTACT: Ihor S. Andruch of CPR, +1-201-641-1911 x50, iandruch@cpronline.com Web site: http://www.cpronline.com/ http://www.onroo.com/ Company News On-Call: http://www.prnewswire.com/comp/133897.html ------- Profile: International Entertainment