A Wealth of Technology: New Report Finds Higher Internet Usage, Computer Enthusiasm among Affluent Americans

A Wealth of Technology: New Report Finds Higher Internet Usage, Computer Enthusiasm among Affluent Americans NEW YORK, Jan. 19 /PRNewswire/ -- The percentage of those who turn to the Internet as their first source of information rises dramatically when comparing adults overall with affluent adults, according to "The U.S. Affluent Market: The New Luxury Consumer," a new report by market research publisher Packaged Facts. Data presented in the report from a survey of nearly 30,000 respondents shows that 32% of adults overall use the Internet as their primary source of information, versus 42% among mass affluent, and 50% among highly affluent. Moreover, the report finds that only 34% of adults overall have made a purchase online in the past 12 months, compared with 50% of mass affluent consumers and 57% of highly affluent. Those defined as "mass" affluent are either one-person households with an income of $75,000-$149,000, or a two-or-more person household with an income of $100,000-$149,000. Highly affluent consumers are defined as those with incomes above $150,000, regardless of household composition. "When you examine this market, what strikes you is that the mass affluent -- not necessarily the highly affluent -- are the consumers who are spending more on luxury goods," said Don Montuori, Acquisitions Editor for Packaged Facts. "For high-ticket items that may be a notch below the most premium notch, aiming marketing dollars at the well off but not extremely rich may be more effective." "The U.S. Affluent Market: The New Luxury Consumer" features demographic and psychographic information that clearly defines behaviors and attitudes among this population. The strategic shopping and emotional brand relationships that characterize these luxury consumers are featured along with historical and projected market data through 2008. The report is segmented into four key sections -- Financial Management; Home, Auto, and Technology; Personal Shopping; and Travel and Leisure. Priced at $3500, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/975945.html . It is also available at MarketResearch.com. About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit http://www.packagedfacts.com/, or contact Matthew E. Seward at 301-468-3650 x205, or mseward@marketresearch.com. Source: Packaged Facts CONTACT: Matthew E. Seward of MarketResearch.com for Packaged Facts, +1-301-468-3650, x205, mseward@marketresearch.com Web site: http://www.marketresearch.com/ http://www.packagedfacts.com/ http://www.packagedfacts.com/pub/975945.html ------- Profile: International Entertainment