FINDBUCK.TV -- A New Hit Emerges Out of 2005 NATPE

FINDBUCK.TV -- A New Hit Emerges Out of 2005 NATPE A Buck Goes a Long Way; First Hit TV Program Out of 2005 NATPE LAS VEGAS, Jan. 24 /PRNewswire/ -- Mandalay Bay Resort and Casino -- "Get that money out of your mouth," Charlie Stone's mom used to say to him. "You have no idea where it has been." His mother was right -- until now. "Finding Buck," a new reality show created by Stone and his Stone Road Productions Worldwide, has created an industry buzz by answering that nagging question: who else has touched the money in my pocket? Using proprietary, 2nd generation RF chip technology, bills are tagged and tracked. At-home and on-air contestants then work together -- and compete with other teams -- to move their bills in and out of predefined situations. At the end of the season, the team that has moved their currency the fastest and furthest will win the game. Experts opine that ratings could be huge with advertisers creating a bidding war to secure placement. The premise is simple yet alluring. Prior to the first episode, the network -- using back-to-back Super Bowl Commercials for instance -- will release the serial numbers of thousands of "bucks" placed into circulation. The first ten viewers or so to find those "bucks" and register them on the "Find Buck" website become contestants, appearing as the show's first stars. At-home contestants can then register the serial number of their on-air team - - sharing in prizes that advertisers have provided as value-added product placement. "Get that money out of your mouth," Stone's mom joked with him recently. "I need to check those serial numbers." "Finding Buck" is sure to be a hit. "Finding Buck" -- and other award-winning ideas and concepts -- were created by Charlie Stone, an award-winning producer and director with Stone Road Productions Worldwide (http://www.thestoneroad.com/). Stone and his team will be in attendance and available for comment during the 2005 NATPE conference. The 2005 NATPE (National Association of Television Program Executives) convention (January 24-27 in Las Vegas, NV) is the only American market serving the worldwide television industry. For more information, surf to http://www.natpe.org/. All Federal and State Copyrights Reserved, including all names and ideas related to the "Find Buck," "Finding Buck" television program, including but not limited to the "Find Bill," "Finding Bill," "Find George," and "Finding George" television programs, and any and all related and/or derived concepts involving "currency tracking television games" ("CTTG") involving any and all denominations of United States Currency ("USC"). For more information: contact Charlie Stone, 312-399-4555 (cell) This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/. Source: Stone Road Productions, Inc. CONTACT: Charlie Stone of Stone Road Productions, +1-312-399-4555 (cell) Web site: http://www.natpe.org/ Web site: http://www.findbuck.tv/ http://www.thestoneroad.com/ ------- Profile: International Entertainment