ING Direct UK Drives Business Performance With Informatica Data Integration

ING Direct UK Drives Business Performance With Informatica Data Integration Leading Direct Savings Bank Enables Rapid Growth By Responding to Customer Needs With PowerCenter REDWOOD CITY, Calif., Jan. 24 /PRNewswire-FirstCall/ -- Informatica Corporation (NASDAQ:INFA), a leading provider of data integration software, today announced that the UK division of ING Direct NV, the world's leading direct savings bank, has successfully implemented the Informatica PowerCenter data integration platform to help fuel the rapid growth of its recently launched UK operation. By using PowerCenter to integrate all of its customer-related information, ING Direct UK is better able to target customers and prospects, reduce customer-acquisition costs and quickly respond to changing market demands. "Informatica PowerCenter has helped us consolidate and leverage the knowledge we've gathered across more than 700,000 UK customers in order to best meet their evolving financial needs," said Vincent Chatard, IT director at ING Direct UK. "ING Direct has grown so quickly in the UK and globally, that it is virtually impossible to set information-architecture requirements in stone. PowerCenter's flexibility enables changes to be implemented easily and efficiently within our data warehouse environment, helping us maintain close relationships with our customers and rapidly meet their evolving needs." ING Direct launched its UK operation in May 2003, deploying its data integration and warehousing environment within 15 months. The environment is currently used primarily by ING Direct's UK marketing group to achieve a single view of customers and drive initiatives for customer acquisition, retention, up-selling and cross-selling. "ING Direct understands from its global experience how critical it is to have integrated customer data up and running soon after a new business is launched," said John Entenmann, executive vice president of corporate strategy and marketing at Informatica. "With over 75 percent of the top 30 global financial services firms using Informatica, this customer is another great example of the value these companies can realize by leveraging one of their most valuable assets -- customer data -- through a single view of the customer that enables marketing optimization and a better understanding of customer needs." ING Direct is part of ING, one of the world's largest financial services organizations, operating in 60 countries with over 115,000 employees. ING Direct has more than 10 million customers worldwide in successful operations spanning Canada, Australia, USA, Spain, Germany, France and Italy as well as the UK. About Informatica Informatica Corporation is a leading provider of data integration software. Using Informatica products, companies can access, integrate, visualize, and audit their enterprise information assets to help improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 2,100 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 650-385-5000 (800-970-1179 in the U.S.), or visit www.informatica.com. NOTE: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. Source: Informatica Corporation CONTACT: Meagan Busath of Informatica Corporation, +1-650-385-5345, or mobile, +1-408-464-2239, or mbusath@informatica.com; or Kerry Hall of Text 100, +1-415-593-8462, or mobile, +1-415-350-6615, or informatica@text100.com, for Informatica Web site: http://www.informatica.com/ ------- Profile: International Entertainment