New adMarketplace Affiliate Program Creates Additional Revenue Stream for Web Publishers

New adMarketplace Affiliate Program Creates Additional Revenue Stream for Web Publishers Publishers Earn Commission on ads Across Entire Network NEW YORK, Jan. 24 /PRNewswire/ -- adMarketplace, the first auction-based market for buyers and sellers of graphical online advertising, today announced the launch of a new Affiliate Program for Web publishers. The Affiliate Program is the first service that allows publishers the chance to earn revenue on every site in the adMarketplace Network. Through the Program, publishers can choose to add a link on their site that leads prospective advertisers to a co-branded registration page introducing the Network. Referring Publishers receive a portion of total revenue across adMarketplace's entire Network for advertisers that sign up through this Program. For publishers without an in-house advertising sales force, the adMarketplace Affiliate Program provides a simple, large-scale outlet for running ads from advertisers interested in marketing on their site. "The adMarketplace Affiliate Program handles all the back-end work for publishers who aren't able to directly sell their ad space, and allows publishers to leverage the inventory across the Network as a whole," said Jim Waltz, President and CEO of adMarketplace. "The Program is neither a one-time bounty nor limited to the publisher's own inventory -- it's a chance for publishers to create a long-term annuity with advertisers they introduce to adMarketplace." The adMarketplace Network is fully transparent for advertisers, displaying competitive bids, ads, and linking URLs. The cost-per-click ads are served on a rotational basis to unique users in sequence, from highest rank to lowest, giving top bidders the first shot at every user in their target audience across the Network. The Network easily integrates with all ad-serving platforms, with IAB-standard ad unit sizes requiring little or no configuration. For the past 18 months, the adMarketplace technology has also powered eBay Keywords, an online tool for eBay merchants and sellers to promote their stores and items by search terms on eBay. For more information on adMarketplace and the Affiliate Program, please visit http://www.admarketplace.net/. About adMarketplace adMarketplace is a unique auction-based advertising system that uses contextual targeting to deliver the most effective graphical ads matched in real-time to publisher content. Its executive team has helped build some of the Internet's largest and most successful companies such as DoubleClick with a proven track record of success in both traditional and online media. adMarketplace provides the technology behind eBay Keywords, eBay Keywords Germany and eBay Keywords Canada. A division of Conducive Corporation, adMarketplace is a privately held company with headquarters in New York City and offices in California and Germany. Source: adMarketplace CONTACT: Mike Manning of Connors Communications, +1-212-798-1418, mike@connors.com, for adMarketplace Web site: http://www.admarketplace.net/ ------- Profile: International Entertainment