TRUSTe Appoints Key Corporate Privacy Executives to Board of Directors

TRUSTe Appoints Key Corporate Privacy Executives to Board of Directors Executives With AOL and Intuit to Provide Strategic Guidance on Ensuing Privacy Issues SAN FRANCISCO, Jan. 24 /PRNewswire/ -- TRUSTe, the leading online privacy non-profit organization, today announced two new additions to its board of directors, Tatiana Platt, chief trust officer and senior vice president for America Online, Inc. and Camille Busette, group manager of the corporate privacy team for Intuit, Inc. Richard Purcell, founder of Corporate Privacy Group, was appointed to the role of chairman of the board succeeding Christine Varney, partner at Hogan & Hartson and former Federal Trade Commissioner. The quality of the board member additions demonstrates TRUSTe's growing influence in public policy and its commitment to building upon an established framework of trust. The new board members bring fresh industry experience that will further TRUSTe's privacy initiatives as the organization prepares for its next phase of growth. "Issues involving privacy continue to dominate policy and business discussions. In these forums, the experience and knowledge of both Tatiana Platt and Camille Busette will be invaluable," said Fran Maier, executive director and president of TRUSTe. "Their diverse backgrounds will add a new dimension to our promotion of best practices in privacy." Tatiana Platt is the chief trust officer and senior vice president for America Online, Inc. She oversees the integrity of the user experience, consumer protection, privacy, online safety, accessibility, community standards and policy for all of AOL's brands. Platt uses her experience with consumer trust and privacy issues to ensure the integrity of consumers. She has spearheaded initiatives to ensure AOL-owned Web sites include updated privacy and safety elements. "More and more people are surfing the Internet and protecting their privacy and building their trust is key to an Internet-focused business' success," said Platt. "I am honored to have been chosen out of a field of experts to join TRUSTe's board, whose contributions have already made the company a leader in the privacy industry." Camille Busette is the group manager of the corporate privacy team for Intuit Inc., a leading provider of business and financial management solutions for small- and mid-sized businesses. Busette is responsible for providing the public policy, strategic, and tactical leadership of the privacy function at Intuit. She also works with the company's executives to establish Intuit's privacy policies and processes. "I am honored to be associated with TRUSTe and the board and look forward to working with them," said Busette. "With the increase in identity theft and the concerns consumers have about the use of their personal information, it is very important to have non-profit organizations like TRUSTe out there promoting and protecting customers." TRUSTe's Board Members bring valuable experience, diverse backgrounds and important insight to the privacy issue. As technology experts and business leaders, the board provides visionary guidance in TRUSTe's mission. Platt and Busette join 12 other board members that include Richard Purcell, TRUSTe chairman and CEO of Corporate Privacy Group; Fran Maier, executive director and president, TRUSTe; Parry Aftab, executive director, WiredSafety.org; Joseph Alhadeff, vice president for global public policy and chief privacy officer, Oracle Corporation; Hans Peter Brondmo, CEO, Plum Ventures; Peter Cullen, chief privacy strategist, Microsoft; David Hoffman, director of privacy, Intel Corporation; J. Walter Hyer, former chief privacy officer, AT&T Wireless; Harriet Pearson, vice president corporate affairs and chief privacy officer, IBM Corporation; Bennie Smith, chief privacy officer, DoubleClick; Ralph Terkowitz, partner, ABS Capital Partners; Christine Varney, partner, Hogan & Hartson; and emeritus board members John Berard, Andy Blackburn, Roger Cochetti, Lori Fena, Jill Lesser, and Terry Pittman. ABOUT TRUSTe TRUSTe, the online privacy leader, is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with more than 1,500 Web sites certified throughout the world including AOL, Microsoft, IBM, Intuit, Nationwide and The New York Times. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender and wireless with the Wireless Advisory Committee. For more information on TRUSTe please visit www.truste.org. Source: TRUSTe CONTACT: Carolyn Hodge of TRUSTe, +1-415-618-3415, or chodge@truste.org; or Dominic Ybarra of FitzGerald Communications, +1-202-973-4781, or trust.e@fitzgerald.com, for TRUSTe Web site: http://www.truste.org/ ------- Profile: International Entertainment