Cabela's Selects Yantra to Enable Superior Multi-Channel Sales and Service

Cabela's Selects Yantra to Enable Superior Multi-Channel Sales and Service Nation's Leading Specialty Retailer of Outdoor Merchandise to Implement Yantra's Order Management and Fulfillment Capabilities Across The Enterprise NEW YORK, Jan. 17 /PRNewswire/ -- National Retail Federation Convention & Expo, Booth # 2229 -- Yantra Corporation (http://www.yantra.com/), the leading provider of solutions for Fulfillment Excellence, announced today that Cabela's Incorporated (NYSE:CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, has selected Yantra's Retail Order Management and Fulfillment solutions to manage the organization's customer order fulfillment processes. The Nebraska based retailer will leverage Yantra across all order channels including the web, call center and retail stores to improve order management processes, further enhance the customer experience and improve overall operational efficiency. "Excellence in customer satisfaction and service has been the key to our company's success for over 43 years. With the advent of multi-channel retailing and the expansion of our retail store presence, our customers interact with Cabela's in more ways than ever before," said Larry Popps, Director, M.I.S., at Cabela's. "Moving forward, we recognized the need for a sophisticated solution that could seamlessly integrate our entire customer order process, providing increased customer service excellence and greater support for our cross-channel endeavors. Based on it's advanced capabilities and the company's established leadership position with marquee retail customers, Yantra was the ideal business partner for Cabela's." Cabela's selected Yantra for its innovative applications and solutions, providing a flexible and open architecture enabling flexibility in deploying multi-channel order processes and for market leading domain expertise in retail order management solutions. Cabela's will benefit from increased levels of customer service and a considerable competitive advantage in the highly aggressive sporting goods market during a time of critical corporate expansion. "We are thrilled to add Cabela's to our growing list of premier multi-channel retail customers," said Michael Grandinetti, Senior Vice President and Chief Marketing Officer at Yantra. "As companies such as Cabela's more fully recognize the importance of managing the multi-channel relationship with their valued customers, Yantra will continue to expand its broadly acknowledged leadership position, by offering innovative solutions specifically designed to meet the business needs of retailers." About Cabela's Incorporated Cabela's Incorporated, headquartered in Sidney, Nebraska, is the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the United States, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's operates as an integrated multi-channel retailer, offering its customers a seamless shopping experience through its catalogs, website and destination retail stores. Cabela's also issues the Cabela's Club(R) VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships. About Yantra Corporation Yantra Corporation is a leading provider of solutions for Fulfillment Excellence. Yantra delivers industry-specific Synchronized Fulfillment Solutions for the retail, wholesale distribution, logistics, communications and manufacturing industries, enabling intelligent execution between customers, operations and partners. World-class organizations such as Best Buy, Circuit City, DHL, Staples Dixon's, Motorola, Staples, SYSCO Corporation, Target, and Thomson leverage Yantra's domain expertise, technology innovation and valuable partnerships to deliver timely, intelligent fulfillment execution across the extended supply chain. For more information call 888-2-YANTRA or visit http://www.yantra.com/. Yantra and the Yantra logo are trademarks or registered trademarks of Yantra Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies. Source: Yantra Corporation CONTACT: Peter Wilson of Horn Group, Inc., +1-781-356-7156, pwilson@horngroup.com, for Yantra Corporation Web site: http://www.yantra.com/ ------- Profile: International Entertainment