Heineken to Roll Out the Green Carpet at GRAMMYs(R) 2005

Heineken to Roll Out the Green Carpet at GRAMMYs(R) 2005 Charitable Effort Will Focus on Raising Awareness for the Critical Role That Music Plays in our Lives WHITE PLAINS, N.Y., Dec. 8 /PRNewswire/ -- As part of its sponsorship of the 2005 GRAMMY(R) Awards, Heineken will showcase its overall commitment to causes important to the music industry, including The GRAMMY Foundation's(R) programs and the What's the Download(R) (http://www.whatsthedownload.com/) public education campaign, by transforming the traditional red carpet to green. With this unique initiative, Heineken will make a special donation -- on behalf of all who walk the Heineken Green Carpet that night -- to the GRAMMY Foundation(R). As a result of last year's Heineken Green Carpet at the GRAMMYs(R), Heineken donated $20,000 to support the GRAMMY Foundation(R). The GRAMMY Foundation(R) was founded in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture-from the artistic and technical legends of the past to the still unimagined musical breakthroughs of the future generations of music processionals. The Foundation accomplishes this mission through programs and activities designed to engage the music industry and cultural community as well as the general public. The GRAMMY Foundation(R) works in partnership year-round with the Recording Academy and its regional offices to bring national attention to important issues such as the value and impact of music and arts education, and the urgency of preserving our rich cultural legacy. Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Please visit http://enjoyheinekenresponsibly.com/. Source: Heineken USA Inc. CONTACT: Marvin Mack or Russell Schaffer, +1-212-686-5300, ext. 304, rschaffer@us.grayling.com; or Ron W. Roecker, +1-310-392-3777, ron@grammy.com; or Dan Tearno of Heineken USA Inc., +1-914-681-4113, dtearno@heinekenusa.com Web site: http://enjoyheinekenresponsibly.com/ http://www.whatsthedownload.com/ ------- Profile: International Entertainment