Gotuit Media and Universal Music Group (UMG) Expand Relationship for Video On Demand

Gotuit Media and Universal Music Group (UMG) Expand Relationship for Video On Demand ANDOVER, Mass., and SANTA MONICA, Calif., Dec. 8 /PRNewswire/ -- Gotuit Media Corp., the leading provider of next generation video-on-demand products, and Universal Music Group (UMG), the world's largest music company, today announced that, in a multi-year non-exclusive deal, they have expanded their relationship to enable the nationwide roll out of UMG's extensive library of music videos through the Gotuit Music On Demand Service. This relationship allows cable operators to offer their VOD subscribers instant access to, and personal choice and control of, popular videos from many of the biggest recording artists in the business. Gotuit Music On Demand gives subscribers instant access to one of the world's most extensive libraries of music videos. Gotuit offers viewers hundreds of the hottest music videos arranged in various genre, label and artist music blocks running approximately two hours in length, and it empowers them to be their own 'Video Jockey' by allowing them to personalize their music video viewing experience where they decide what videos get played. This agreement marks the launch of the industry's largest and most advanced on-demand music video service. The Gotuit Music On Demand service, which has been deployed in a test market with a major U.S. cable system, is among the most popular on-demand offerings on that cable system. "We are very excited to be extending our relationship with Universal Music Group," said Mark Pascarella, president of Gotuit Media. "With Gotuit Music On Demand, we have created the world's greatest video jukebox and a platform for UMG and other music labels to reach more fans and expose new artists. Now operators can offer their digital subscribers a music video experience that simply cannot be found anywhere else in the world." "The results from this test were very positive," added Larry Kenswil, president of eLabs, Universal Music Group. "They clearly underscore the fact that music fans have a growing appetite to enjoy their favorite recording artists in an environment that puts them in the driver's seat, giving them complete control over what they watch, when they watch, and how they watch. Gotuit Music On Demand allows us to introduce new artists and exhibit our established artists in a highly desirable, personalized on-demand environment." With Gotuit Music On Demand, digital cable subscribers can browse and select specific UMG label branded channels from either a UMG-branded music block or from the multiple genre blocks and artist showcases within Gotuit Music On Demand, including Rock, Pop, Rap/Hip Hop, Alternative R&B, Soul, Jazz and Country. Subscribers can watch the multi-hour music blocks in their entirety (like traditional program viewing) or create their own personalized music viewing experience. The Gotuit Music on Demand platform also provides a variety of innovative and exciting advertising, sponsorship and commerce opportunities not otherwise available through traditional VOD. The Gotuit Music On Demand Service houses the largest video-on-demand library of music videos and related content that exists today, including music video programs from leading content providers such as the Universal Music Group, Kung Fu Records and Vagrant Records. Gotuit gives subscribers instant access to the hottest music videos -- empowering viewers to be their own 'VJ' by creating a personalized music video experience. Viewers can select from a variety of pre-programmed genre and label-based music video blocks, artist spotlights, reviews, discographies, and concert footage. Through an on-screen menu, subscribers can browse and select specific music videos in a program block for immediate viewing, or navigate to the next or previous music video. About Gotuit Media Corp. Gotuit Media is dedicated to enabling the intelligent navigation of on- demand video content. Its flagship offering, Gotuit On Demand (TM), is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both cable operators and content owners to provide viewers with direct access to the very best moments in television. The company has established partnerships with leading content providers in the areas of News, Sports, Music and Entertainment. Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and other investors. Additional information can be found on Gotuit Media's web site at http://www.gotuit.com/. About Universal Music Group Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic Marketing & Commercial Affairs (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division. Universal Music Group is a unit of Vivendi Universal, a global media and communications company. Media Contacts: For Gotuit Media Terry May HighTech Public Relations, Inc. 904-387-3899 terrymay@hightechpr.net Peter LoFrumento Universal Music Group Peter.Lofrumento@umusic.com 212-331-2585 Source: Gotuit Media Corp. CONTACT: Terry May of HighTech Public Relations, Inc. for Gotuit Media, +1-904-387-3899, terrymay@hightechpr.net; or Peter LoFrumento of Universal Music Group, Peter.Lofrumento@umusic.com, +1-212-331-2585 Web site: http://www.gotuit.com/ ------- Profile: International Entertainment