Bresnan Communications and Starz Entertainment Group Extend Sales and Marketing Affiliation Agreement
Bresnan Communications and Starz Entertainment Group Extend Sales and Marketing Affiliation Agreement Deal Leverages STARZ! & Encore Premium Movie Channels to Drive Bresnan Digital Cable Calls for Launches of Starz On Demand, STARZ! HD & STARZ! Kids PURCHASE, N.Y. and ENGLEWOOD, Colo., Nov. 22 /PRNewswire/ -- Bresnan Communications (Bresnan) and Starz Entertainment Group LLC (SEG) announced a broad, new affiliation agreement that will enable Bresnan to continue to carry the SEG movie channels long-term and more aggressively market the premier movie channels to all of the Bresnan Digital Cable customers. As part of the agreement, the companies have agreed to launch STARZ! HD and Starz On Demand in markets where advanced video services are launched. Starz On Demand is SEG's subscription-based VOD service, offering over 100 movies per month as part of the monthly subscription to STARZ!. STARZ! Kids is also set to launch and be included as part of the monthly STARZ! service in all Bresnan systems. Bresnan will take the Encore Movie Pak -- including Encore, Action, Mystery, Westerns, Love Stories, True Stories and WAM! -- and use the commercial-free, family-friendly movie product as a driver for selling Bresnan Digital Cable. Bresnan Digital Classic, including the Encore Movie Pak, 39 digital basic channels, a digital set-top and remote, retails for $56.99 plus taxes and franchise fees (pricing may vary in certain markets). For an $3 additional per month, Bresnan Digital Classic Plus offers STARZ!, STARZ! Theater, Black STARZ!, STARZ! Cinema, STARZ! Family, and coming soon STARZ! Kids -- a terrific value proposition for movie-loving Bresnan Digital customers made even better when accompanied in the future with STARZ! HD & Starz On Demand at no extra charge. "STARZ! and the Encore Movie Pak offer a terrific value for our Bresnan Digital Cable subscribers, and we are pleased to work with Starz Entertainment Group on showcasing these channels," said Steve Brookstein, Executive Vice President of Operations for Bresnan. "Movies have long been a dominant viewing genre on cable, and this deal will enable us to offer a great array of programming at a compelling price point -- a real plus in the competitive marketplace." "I am delighted to announce the continuation and elevation of our working relationship with Bresnan," said Tom Gove, division vice president for Starz Entertainment Group. "The big, hit movies just keep coming exclusively to STARZ!, including 'Miracle' and 'The Lord of the Rings: The Return of the King,' and coming soon, 'Kill Bill: Vol. 2' and 'Van Helsing.' This is a great time for Starz Entertainment Group and our unmatched film product. We look forward to working with Bresnan and helping them grow digital cable with STARZ! and Starz On Demand." Starz On Demand provides impulse viewing of Starz movies with full "DVD-like" functionality as part of the monthly subscription and with no fee per view. Starz On Demand features over 100 great movies every month, selected from titles shown across the Starz movie channels, including "Miracle," "The Lord of the Rings: The Return of the King," "Santa Clause 2," "Freaky Friday," and "Pirates of the Caribbean: The Curse of the Black Pearl." STARZ! is also the first pay TV service to offer its subscription VOD programming offered in high definition with Starz On Demand HD. For more information on Starz On Demand, and to view an interactive demonstration of Starz On Demand, please visit www.starzondemand.com. About Bresnan Communications Bresnan Communications is a broadband communications company founded by Bill Bresnan in 1984. The company serves over 300,000 subscribers across Colorado, Montana, Wyoming and Utah. Having recently completed a $200 million upgrade, Bresnan now offers advanced digital and high-speed Internet services to over 95% of its subscriber base. By the end of 2004, the company will offer digital video recorder service and will have launched high-definition TV and/or video-on-demand to two-thirds of its homes-passed. The company also serves the business community through its Business Services and Advertising Sales divisions. More information on Bresnan is available at www.bresnan.com. About Starz Entertainment Group Starz Entertainment Group (SEG) is the largest provider of premium movie services in the United States with approximately 167 million pay units. SEG offerings include the Starz Super Pak(R), with up to 13 digital movie channels and more than 750 movies per month, Starz On Demand(R), the only on-demand pay TV subscription service available on the cable and satellite platforms, and its broadband equivalent, STARZ! Ticket(SM). SEG also offers a suite of advanced video offerings, including STARZ! HD(SM), Encore HD(SM), and Starz On Demand HD(SM). Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation (NYSE:L)(NYSE:LMCb), www.starz.com. Contacts: Eric Becker Starz Entertainment Group (720) 852-4065 eric.becker@starz.com Jackie Heitman Bresnan Communications (914) 641-3328 jheitman@bresnan.com Source: Starz Entertainment Group LLC; Bresnan Communications CONTACT: Eric Becker of Starz Entertainment Group, +1-720-852-4065, eric.becker@starz.com; or Jackie Heitman of Bresnan Communications, +1-914-641-3328, jheitman@bresnan.com Web site: http://www.bresnan.com/ Web site: http://www.starzondemand.com/ Web site: http://www.starz.com/ ------- Profile: International Entertainment
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