BISSELL To Go(TM) Cleans Up Rockers' Act

BISSELL To Go(TM) Cleans Up Rockers' Act New Ad Campaign and Consumer Promotion to Win Concert Tickets Anywhere in the U.S. Launching Today GRAND RAPIDS, Mich., Nov. 22 /PRNewswire/ -- BISSELL Homecare, Inc. will give away one grab and go cleaner a day and the chance to win tickets to any concert, anywhere in the United States in 2005 in conjunction with the company's new cheeky BISSELL To Go ad campaign debuting today. The TV spot, featuring an 80s rock band on tour, reveals the messes they make on the road and their cleanup tool of choice -- the BISSELL To Go. "It's the ultimate cleaning tool for anyone on the go," said Jim Krzeminski, executive vice president of sales, marketing, and product development for BISSELL Homecare, Inc. "The concert ticket giveaway is a fun way for us to share our excitement about the new BISSELL To Go campaign and extend the rock band theme of the commercial." The ad campaign is running nationally on popular music and entertainment channels including CMT, VH1 and E! as well as TLC during the Day after Thanksgiving marathon. The spots on VH1 will capitalize on the "I Love the..." 70s, 80s and 90s theming the week of Dec. 13. All will be tagged with the concert ticket giveaway inviting consumers to register on http://www.bissell.com/tickets from November 22nd to December 19th for a chance to win a pair of tickets to any concert, anywhere in the U.S. up to $500 in value. During the 28-day promotion, a total of four pairs of concert tickets will be awarded and consumers are allowed to register once a day. Measuring 11 inches in length and powered by two AA batteries, the BISSELL To Go uses a specifically formulated solution and a reciprocating brush to break up tough spots and stains ranging from red wine to fruit juice. "It's the perfect size for purses, diaper bags, glove compartments and of course, tour buses," added Krzeminski. A 128-year-old company, Grand Rapids-based BISSELL Homecare, Inc. is a floor care innovator and international manufacturer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh oldest privately held manufacturing company in the United States. CONTACTS: Ann Lamb (616)735-1458 Kelly Childs (336)774-9223 Source: BISSELL Homecare, Inc. CONTACT: Ann Lamb, +1-616-735-1458; or Kelly Childs, +1-336-774-9223, both of BISSELL Web site: http://www.bissell.com/tickets ------- Profile: International Entertainment