Premiere Magazine's December/January Issue Breaks Advertising Records

Premiere Magazine's December/January Issue Breaks Advertising Records - Issue Hits Newsstands With 192 Pages Featuring 94 in Advertising - NEW YORK, Nov. 22 /PRNewswire/ -- Premiere, America's movie magazine, will hit newsstands today boasting its largest overall issue in the magazine's 17 year history with 192 pages in length and 94 pages in advertising. The magazine's cover features Ocean's Twelve stars George Clooney, Brad Pitt and Matt Damon. Previously, the magazine's largest issue was in April 1995, with David Letterman on the cover, with 76 ad pages. (Photo: http://www.newscom.com/cgi-bin/prnh/20041122/NYM199 ) The Hachette Filipacchi Media U.S. title is experiencing a 28 percent increase in paging for this issue, compared to the same issue last year. Ads from such well-known names as Chrysler Crossfire, Ketel One, and Chanel join new advertising partners in Premiere that include Ford Mustang, Uniden and Blockbuster. The magazine is looking to close the year with a 40 percent increase in paging versus 2003, according to publisher's projections. Premiere Vice President and Publisher Paul Turcotte said: "As the leading American movie magazine, I am thrilled to offer our advertising partners the reach of a broad audience of dedicated film enthusiasts and our unparalleled access into the Hollywood community. Premiere's partners value our engaged readers that rely on Premiere's trusted editorial content about moviemaking, produced by Editor-in-Chief Peter Herbst and his talented team." Premiere's advertising success coincides with the development of four key brand extensions created to extend Premiere. "Premiere LIVE" is a new Premiere magazine radio show that provides listeners with the latest news, reviews and behind the scenes movie talk, hosted by five time Emmy award winning television veteran Kent Shocknek, and is a supplement to the magazine. The two-hour program airs from the Museum of Television & Radio in Beverly Hills on Saturdays from 12-2 pm, est (9-11 am, pst) and reaches 50 markets nationwide. "Premiere LIVE" joins the "Premiere Women in Hollywood" television special that aired on AMC on October 3 at 10 pm est.; the launch of the Premiere Film and Music Lounge, a multi-day branded venue used for entertainment, premiere after parties and other industry events at major film festivals worldwide; and, Premiere Mobile, a wireless text service that provides Premiere movie reviews and other content to cell phone users. Premiere also operates a companion web site at Premiere.com, a destination where movie enthusiasts supplement their monthly coverage from the print magazine. About Premiere: Premiere, America's movie magazine, accessible at http://www.premiere.com/, is part of a global network that includes editions published in France, Spain, Portugal, Russia, Poland, Czech Republic, Korea and Japan. Premiere covers the unparalleled access and influence to Hollywood's A-list as well as the art and commerce of the film industry. Premiere is published by Hachette Filipacchi Media U.S., Inc. (HFM U.S.), the New York-headquartered subsidiary of Hachette Filipacchi Medias, the world's largest magazine publisher, a division of Lagardere SCA. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041122/NYM199 AP PhotoExpress Network: PRN8 PRN Photo Desk, photodesk@prnewswire.com Source: Premiere Magazine CONTACT: Jill S. Davison, +1-212-767-6062, or Shavonne Harding, +1-212-767-6268, both of Premiere Magazine Web site: http://www.premiere.com/ ------- Profile: International Entertainment