BARC India Calls for Global RFI's for Digital Measurement

BARC India Calls for Global RFI's for Digital Measurement

MUMBAI, December 7, 2015 /PRNewswire/ --



The Broadcast Audience Research Council (BARC) [http://www.barcindia.co.in ] India has
issued a global Request for Information (RFI) as it readies itself to expand audience
measurement to the digital space.



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The move comes in the wake of television becoming a cross-platform medium, available
through a variety of distribution systems, including broadcast, IP, mobile networks and a
growing number of connected screens through which audio-visual content is consumed.



With the initial focus being on measuring TV viewing habits via BAR-O-Meters through
watermarking technology, BARC India has built a path-breaking audience measurement system
for the Indian television market.



The RFI stage is limited to understanding the capabilities of online video advertising
and content measurement techniques with regards to panel and census measurement across
video types, devices and platforms. After gathering this information, BARC India will
issue a subsequent Request for Proposal (RFP) that is realistic in its scope.



BARC India aims to measure all forms of online video advertising, including ad breaks
in live streams, pre-roll and mid-roll videos, and targeted/addressable advertising linked
to the content on broadcaster sites or social media or any other website/apps.



In the RFI, applicants need to outline:



- How their offerings work
- What types of video, devices and platforms the company is able to measure
- At what level of detail
- Whether the approach requires third party action (e.g. tagging, encoding or API)



Interested parties can send their interests to digitalrfi@barcindia.co.in before 24
December, 2015 and the final solution draft needs to be submitted to BARC India by 22nd
January 2016.



"At BARC India, our aim is to continually evolve in a way that suits the ever-changing
content viewing habits. After rolling out the television viewership measurement in the
country, we are now ready to take the next leap, that of measuring digital viewing," said
BARC India CEO Partho Dasgupta.



For further queries please contact:  

 
Mr. Partho Dasgupta 
CEO, BARC India 
partho.dasgupta@barcindia.co.in  
91-22-49226611

 
Ms. Seema Singh 
Sr. Manager - PR & Communications 
seema.singh@barcindia.co.in  
91-9702333354 


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20150828/10129285
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Photo:http://photos.prnewswire.com/prnh/20150828/10129285
http://photoarchive.ap.org/
Broadcast Audience Research Council


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