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Friday, December 04, 2015

SRO, Philips and SUTD Create an Unforgettable Christmas with Interactive Lighting Display

SRO, Philips and SUTD Create an Unforgettable Christmas with Interactive Lighting Display

Partnering for the first time to illuminate the iconic Read Bridge, RIBbon features a combination of sound, motion and lighting technologies

SINGAPORE, Dec. 5, 2015 /PRNewswire/ --This Christmas, Singapore River One (SRO), Philips and the Singapore University of Technology and Design (SUTD) collaborate for the first time to bring a scintillating display of interactive lights to the Singapore River. Titled RIBbon, this eye-catching state-of-the-art installation interacts with pedestrians by translating movements and sounds into beautiful light modulations. The display stretches across the Read Bridge in Clarke Quay and promises to create new experiences for visitors from 4 December 2015 to 3 January 2016 in celebration of Christmas by the River.

"SRO is excited and honoured to partner with both Philips Singapore and SUTD this Christmas for an amazing light feature," said Mr. Wilson Tan, Chairman of Singapore River One. "The installation will definitely bring cheer and sparkle to visitors at the Singapore River this festive occasion. Visitors can also look forward to other fun-filled programmes apart from the interactive light and sound installation on Read Bridge and participate in the festive revelry. Come to the River -- Where it all began!"

RIBbon uses more than 200 high-intensity full-colour Philips LED lights -- Philips iColor Flex LMX LED -- that are arranged in tubes to create a fluid and dynamic structure. Lined with motion sensors and microphones, the Philips LED lights pulsate in resonance with the festive music of the Singapore River, and glow with greater intensity as they detect more pedestrian traffic and interaction along the bridge.

This project has been conceptualized, designed and prototyped by SUTD's Professor Thomas Schroepfer, Associate Head of Pillar Architecture and Sustainable Design and Assistant Professor Suranga Nanyakkara from the Augmented Human Laboratory, along with ten students from the respective departments. To achieve a level of interactivity, an SUTD-built sensor was designed by fusing two technologies, the infrared camera and microphone. The combination of these technologies enables the processing of signals based on the energy of noise and movement on the bridge.

"The future of lighting is here. With connected LED light that goes beyond functional benefits, we now have infinite possibilities for beautifying cityscapes, creating safer cities and enhancing people's lives. Through RIBbon, you will be able to witness the dynamics of integrated LED lighting on the Read Bridge in a way that showcases the best of Philips innovation and SUTD creative design," comments Mr. Wee Shiang Ning, General Manager of Philips Lighting Singapore. "We are very honoured to be a part of the RIBbon project -- one of the many ways in which we touch people's lives through meaningful innovations."

To add to the celebratory mood, there will be Christmas caroling on bumboats decked in Christmas decorations as they cruise down the river as well irresistible festive deals and promotions offered by participating restaurants along the Singapore River.

Hi-res images of the launch of Celebrations by the River can be found here. Please credit the images to GettyImages. (Images will be available from 4 Dec 2015, Friday at 9.30pm)

For more information on Christmas by the River, please visit www.singapore-river.com/christmas.

For media enquiries please contact:


Right Hook Communications Pte Ltd



Wesley Gunter Irene Soh Debbie Pereira

PR Director Senior Account Executive Account Manager

t: +65-9679-8574 t: +65-9699-3941 t: +65-9880-9848

e: wesley@righthook.com.sg e: irene@righthook.com.sg e: debbie@righthook.com.sg
SOURCE Singapore River One

Singapore River One

Web Site: http://www.singapore-river.com/christmas


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