BEATGASM Partners with Coors Light During Miami Music Week for Social Contests, Giveaways and More

BEATGASM Partners with Coors Light During Miami Music Week for Social Contests, Giveaways and More

The BEATGASM Hotel Takes Over Clevelander South Beach to Host a Unique Mini-Festival Celebrating Their Debut

MIAMI BEACH, Fla., March 24, 2015 /PRNewswire/ -- BEATGASM, the first free electronic dance music streaming web player of its kind, has taken over Clevelander South Beach and transformed the iconic venue into an unforgettable mini-festival with a collection of recognized chart-topping talent that can only be rivaled by Ultra Music Festival itself. From March 26-29, The BEATGASM Hotel will host over 120 world-renowned and emerging DJs from around the globe with no charge of admission.

http://photos.prnewswire.com/prnvar/20150324/FL62987LOGO-a

The BEATGASM Hotel presents itself as more than a music-streaming platform, uniquely providing guests with an opportunity to connect with artists and brands in a more intimate and affordable environment. Recently BEATGASM has partnered with Coors Light to bring together various social events, promotions and artist interactions.

In addition to promotional takeaways and social contests, BEATGASM Hotel is bringing snow to South Beach - giving a VIP refresh opportunity like never before in the Coors Light "Cold Section". People are encouraged to follow the hashtag #reFRESHMIA for a chance to virtually experience this exclusive mini-festival.

"Our partnership with BEATGASM is a dynamic component of our reFRESH initiative where we engage our consumers as they pursue their passions," said Brian Reames, Field Marketing Manager for MillerCoors. "This experience will be truly unique and provide the perfect opportunity to support our consumer's desire to push things forward, find sociability and share epic moments."

"We want to connect with brands and products that are in line with what our listeners like. We've worked hard to create an event that celebrates great music and the spirit of Miami," said Jeff Rimmer, President at BEATGASM. "Partnering with Coors will amplify the mini-festival experience at The BEATGASM Hotel, giving people a chance to interact with one of their favorite brands."

To gain free access to The BEATGASM Hotel, download the BEATGASM app on iOS or Android. Within the Profile section of the app, there is a QR Code to scan for free entry. People without an iPhone or Android phone can sign up for the web player at www.BEATGASM.com. The BEATGASM Hotel is a 21+ event.

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

About BEATGASM
BEATGASM, the ultimate electronic dance music experience, gives people the ability to stream their favorite EDM artists and tracks anytime, anywhere through connected devices. With a variety of streaming and DJ-curated stations, BEATGASM provides a tailored listening experience based on user preferences including genre, energy and mood. BEATGASM allows users to both follow their favorite artists in real-time and explore dance music from around the world with the tap of a finger. BEATGASM will be partnering with newly formed record labels, established industry leaders and A-List DJs to bring together a mobile streaming EDM experience like never before. Recognized by The Miami News Times, Dancing Astronaut, EDMInsider, The Daily-Beat and countless other media outlets, BEATGASM is poised to take the EDM world by storm. Join the movement by downloading the mobile application on the iTunes store. To learn more please, visit https://www.beatgasm.com/.

For more information on BEATGASM, visit BEATGASM.com. For VIP media passes, interviews, images or other materials related to The BEATGASM Hotel, please contact Mason Lopez, Raker Goldstein PR, 212-863-4183, mason@rakergoldstein.com or press@BEATGASM.com.

http://photos.prnewswire.com/prnvar/20150324/FL62987LOGO-b

Logo - http://photos.prnewswire.com/prnh/20150324/FL62987LOGO-a
Logo - http://photos.prnewswire.com/prnh/20150324/FL62987LOGO-b

SOURCE BEATGASM

Photo:http://photos.prnewswire.com/prnh/20150324/FL62987LOGO-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150324/FL62987LOGO-b
http://photoarchive.ap.org/
BEATGASM

Web Site: http://www.BEATGASM.com


-------
Profile: intent