Casio Renews Partnership With The Crystal Method

Casio Renews Partnership With The Crystal Method

The Crystal Method as Brand Ambassadors Will Support Casio's Mission to Make Music Accessible for All

DOVER, N.J., Sept. 12, 2014 /PRNewswire/ -- Casio America, Inc., an industry leading manufacturer of electronic musical instruments, today announced the renewal of its partnership with The Crystal Method as official brand ambassadors through 2015. The Crystal Method, consisting of Ken Jordan and Scott Kirkland, is one of America's best known electronic artists with a career spanning 20 years including two Grammy nominations and a platinum selling album. Their self-titled fifth studio album was released earlier this year and the group is currently on tour in the U.S.

"The Crystal Method is a pioneer in the electronic dance music industry and given the ongoing popularity and success of this genre over the past two years, it was just a natural fit to continue working together," said Stephen Schmidt, Vice President of Casio's Electronic Musical Instruments Division. "We are proud to have these respected artists remain within our partnership roster."

Since originally signing on as brand ambassadors in 2012, The Crystal Method has supported Casio through a variety of programs including the launch of the XW-G1 Groove Synthesizer and an appearance at the 2013 SXSW Music, Film + Interactive Festival. The duo also uses the XW-G1 on stage, which Ken Jordan stated was an "integral and effortless element of our performances."

"We're thrilled to continue our relationship with Casio as brand ambassadors," said Jordan. "Whether we're creating live remixes or laying down quick ideas for beats, nothing compares to the versatility and control that our Casio gear gives us."

As part of this latest agreement, The Crystal Method will continue to support Casio by using its instruments and technologies on-stage and in the studio. The duo will also participate in event and trade show appearances, media interviews, and new product launches.

For additional information on Casio's electronic musical instruments, please visit www.CasioMusicGear.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About XW Synthesizers
Casio's roots in the synthesizer market were cultivated from its CZ-series of synthesizers which debuted more than 25 years ago. Casio re-entered the professional synthesizer market in 2012 with the launch of its XW Series of synthesizers. Representing a new direction for Casio in the musical instrument business, the XW Series offers everything from pulsing dance grooves to animated synth textures and arpeggios with a Step Sequencer that is the first of its kind. Within the series, Casio released two models including the XW-P1 Performance Synthesizer and the XW-G1 Groove Synthesizer. The XW-P1 offers an arsenal of gig ready sounds and has a HexLayer sound set for performing and recording artists, while the XW-G1 offers 420 build in-sounds and sampling for the club DJ and dance music performer. For additional information on Casio's XW synthesizers, please visit www.CasioMusicGear.com.



SOURCE Casio America, Inc.

Casio America, Inc.

CONTACT: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000, cazzolino@coynepr.com, apecora@coynepr.com; S. Vander Schans, CASIO AMERICA, INC., (973) 361-5400, svanderschans@casio.com

Web Site: http://www.casioamerica.com


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